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Wesurance

Digital insurance distribution and SaaS platform for carriers, brokers, and e-commerce

Distribution & Sales Growth Seed
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Overview

Wesurance is a digital insurance distribution and SaaS platform provider headquartered in Hong Kong, serving carriers, brokers, and e-commerce merchants across the Asia-Pacific region and the United Kingdom. Founded in April 2017, the company builds software that enables insurance products to be created, distributed, and managed via API and mobile channels.

The company operates two main product lines: GoLion Transformation Ecosystem (GTE), a B2B SaaS platform that connects insurers to digital distribution channels through a single API, and Wesurance 360, an insurance eCommerce solution aimed at UK insurers and brokers. Its consumer-facing app allows end users to search, purchase, and manage policies on mobile, with an AI-powered virtual assistant handling claims guidance and customer inquiries. The eIP module reduces insurance product launch timelines from months to days. Wesurance was among the first insurers to launch end-to-end transactional insurance APIs on the JETCO APIX platform in Hong Kong in 2020.

The company received seed backing from Hong Kong's Cyberport innovation program in 2018 and has been recognized as an InvestHK case study. Carrier partners include Allied World Assurance, Starr Insurance Companies, and Blue. The GoLion platform distributes over 30 insurance product types across Hong Kong, Indonesia, and Singapore.

Products & Services

GoLion Transformation Ecosystem (GTE)

A B2B SaaS platform that connects multiple insurers to merchants and brokers via a single business API. GTE enables digital distribution of insurance products across e-commerce platforms and agent channels, currently operating in Hong Kong, Indonesia, and Singapore.

Key Features

  • Single API integration connecting hundreds of insurers and thousands of products
  • Support for product APIs and merchant payment gateways
  • Operates across multiple APAC markets

Target Users: Carriers, e-commerce platforms, brokers

Wesurance 360

An insurance eCommerce platform designed for UK insurers and brokers to create and digitally distribute insurance products. Includes real-time data analytics, product configuration tools, and a compliance-ready document management system.

Key Features

  • Underwriting rule configuration and pricing table setup
  • Real-time product performance dashboards
  • Broker-branded product distribution and customisation

Target Users: UK insurers and brokers

eIP (Enterprise Insurance Platform)

A product launch acceleration module that compresses new insurance product creation from months to days, enabling clients to push new products to digital channels faster.

Key Features

  • Rapid product configuration and digital channel deployment
  • Reduces launch cycle by up to 10x
  • Compatible with GTE distribution channels

Target Users: Carriers

GoLion Insurance App (Consumer)

A consumer-facing mobile application for the Hong Kong market allowing individual users to browse, purchase, and manage insurance policies and submit claims directly from a smartphone.

Key Features

  • Amy: AI-powered virtual assistant resolving 80%+ of customer inquiries via FAQ and claims guidance
  • eKYC with facial recognition using TransUnion IDVision (document forensics, device intelligence)
  • OCR-based document recognition and auto-fill for claim submissions

Target Users: Consumers (Hong Kong)

GoLion API via JETCO APIX

A set of end-to-end transactional insurance APIs launched on JETCO's APIX platform in May 2020, covering over 30 product types including travel, term life, personal accident, hospital cash, domestic helper, and study abroad insurance.

Key Features

  • Full transaction capability (quoting, policy issuance, payment)
  • Compliant distribution pathway for unlicensed e-commerce platforms
  • Available to all JETCO APIX partner banks and merchants

Target Users: Banks, e-commerce platforms, distribution partners

At a Glance

Founded
2017
Headquarters
Hong Kong
Employees
11-50
Funding
Seed

Category & Focus

Category
Distribution & Sales
Subcategories
API-based distribution insurance eCommerce mobile insurance app digital product launch
Insurance Verticals
P&C Personal Specialty/E&S Life & Annuity
Target Customers
Carriers, Brokers, MGAs/MGUs, Consumers

Customers

  • Allied World Assurance Company (carrier partner)
  • Starr Insurance Companies (carrier partner)
  • Blue (digital insurer, carrier partner)
  • GroupBuya (e-commerce distribution partner)
  • FITZ (e-commerce distribution partner)

Links

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Last updated: 2026-06-19