Uinsure

Panel-based home insurance intermediary with an embedded-insurance platform for mortgage brokers

Distribution & Sales Established

Overview

Uinsure is a home and landlord insurance brokerage serving homeowners, landlords, and small businesses across the United Kingdom. Regulated by the FCA (Uinsure Limited, No. 463689, and Uinsure Commercial Limited, No. 913081), the Manchester-based intermediary sources cover from a panel of insurers and returns a single recommended quote, rather than presenting customers with a list of competing policies to compare. The company reports more than 250,000 active customers across its Home, Landlord, Non-Standard, Specialist Landlords, and Business insurance lines.

Uinsure distributes primarily through building societies, mortgage networks, and broker firms rather than direct-to-consumer marketing, and operates its policyholder support through UK-based call centres. Its panel of underwriters includes Allianz, AXA, Ageas, Covea, Tokio Marine, and Lloyds Banking Group, among others.

The company's technology product, UinsureCX, is an embedded-insurance platform launched in March 2023 that monitors a customer's mortgage progress and triggers contextual insurance quotes at key milestones such as application, offer, and exchange. It integrates via API into third-party mortgage-broker CRM systems, including Mortgage Brain's CRM Brain and One Mortgage System, letting partner firms surface insurance quotes inside workflows they already use rather than as a separate product. In February 2026, Uinsure received a growth investment from Lloyds Development Capital alongside existing investor Perwyn to fund continued expansion of UinsureCX across mortgage networks, building societies, and broker firms. Uinsure is led by founder and CEO Simon Taylor, previously of Bankhall.

Products & Services

Insurance Placement

Panel-sourced home, landlord, non-standard, and business property insurance, returned to the customer as a single recommended quote.

Key Features

Home insurance (buildings and contents), Defaqto 5-Star rated since 2014
Landlord and specialist landlord insurance for buy-to-let and higher-risk or non-standard portfolios
Non-standard property insurance for risk profiles outside standard criteria
Business (commercial property) insurance through the same panel model

Target Users: Homeowners, landlords, small businesses

UinsureCX

API-based embedded-insurance platform, launched March 2023, that tracks a customer's mortgage progress and triggers contextual insurance quotes and referrals at key milestones.

Key Features

Automated, contextual quotes at application, offer, and exchange
Integrates via API into partner mortgage-broker CRM systems (Mortgage Brain's CRM Brain, One Mortgage System)
Onboarded by 232 financial intermediary partner firms as of 2024, with roughly 200+ live

Target Users: Mortgage intermediaries, financial-services partner firms

Distribution: Embedded via API into partner CRM systems rather than sold as a standalone product