INSSMART

Digital marketplace connecting insurance agents and partner platforms to Russian insurers

Distribution & Sales Growth Seed

Overview

INSSMART is a distribution and embedded-insurance platform for insurance agents, brokers, and partner websites in Russia, covering compulsory and comprehensive auto, mortgage, property, public transport liability, and pet insurance lines.

The platform lets intermediaries enter client data once and receive comparable quotes from 16 to 25 partner insurers, generate payment links, and receive commission payouts to a card. A separate embedded-insurance widget and API lets finance, tourism, and automotive websites issue policies directly within their own products without building individual insurer integrations. INSSMART also offers microloans, cards, and deposits through the same agent network as an additional commission channel for intermediaries.

Founded in 2018 in Saint Petersburg, the company reported more than 10,000 monthly active agents and 520,000 policies issued in 2024. INSSMART raised USD 600K from AgentApp founders Roman Kurdoev and Igor Zorin in July 2022 at a USD 5M valuation, following earlier angel investments from Dmitry Shklyar (2018) and Ruslan Gafurov (2020). In 2025 the company announced a strategic ecosystem partnership with roadside-assistance and vehicle-repair provider LAT, expected to increase cross-referral sales.

Products & Services

Agent/Broker Marketplace

Core platform where insurance agents, brokers, and other intermediaries enter client data once and receive comparable offers from 16 to 25 partner insurance companies simultaneously.

Key Features

Single-entry quote comparison across partner insurers
Payment link generation for clients
Commission payouts (up to 35%) paid directly to a card
Coverage for compulsory and comprehensive auto (OSAGO, KASKO, Mini-KASKO), mortgage insurance, property insurance, public transport liability (OSGOP), and pet insurance

Target Users: Insurance agents, brokers, and other intermediaries

Embedded Insurance Widget/API

A B2B sales module and API that finance, tourism, and automotive platforms integrate to sell insurance policies directly within their own customer journeys.

Key Features

Embeddable policy-issuance interface
API access to partner insurer network without separate integrations

Target Users: Finance, tourism, and automotive websites and platforms

Financial Products Cross-Sell

Microloans, cash loans, debit and credit cards, loan refinancing, secured loans, and deposits, offered through the same agent network as an additional earning channel for intermediaries.

Target Users: Insurance agents, brokers, and financial consultants already on the platform