Founder Shield
Technology-enabled insurance brokerage for venture-backed startups, operating as part of The Baldwin Group.
Overview
Founder Shield is a technology-enabled insurance brokerage serving venture-backed startups and high-growth companies from seed through IPO, based in New York City.
The brokerage places more than 20 specialty coverage lines, spanning core P&C and liability lines such as cyber liability, directors & officers, employment practices liability, errors & omissions, general liability, and workers compensation, alongside newer offerings including digital asset insurance, generative-AI liability, content creator insurance, and venture capital asset protection. Client industries include technology (SaaS, AI, cloud, IoT), fintech and digital assets, life sciences (biotech, healthtech, cleantech), and e-commerce/direct-to-consumer companies. Founder Shield also places employee health and benefits packages and PEO services alongside its core P&C book.
Founder Shield's platform connects to carrier APIs for multi-carrier quoting, adapts application questions by industry and funding stage, and automates policy document generation and servicing, with an in-house legal team supporting claims advocacy. BRP Group (now The Baldwin Group) acquired Founder Shield in July 2021; the brokerage now operates as the innovation arm of The Baldwin Group, combining its digital quoting platform with Baldwin's distribution network. The Founder Shield platform umbrella also includes the AlphaRoot, ReShield, and Scale Underwriting Services brands.
Products & Services
Digital Brokerage Platform
End-to-end digital policy management for venture-backed startups and high-growth companies.
Key Features
- Carrier-API-connected quoting across 20+ specialty coverage lines
- Smart applications tailored by industry and funding stage
- Automated document generation and policy servicing
- Real-time collaborative application tools for founders, finance teams, and outside vendors
- Peer benchmarking of coverage against similarly staged companies
Core Coverage Lines
Standard P&C and liability lines placed for startup and high-growth clients.
Key Features
- Cyber Liability
- Crime Insurance
- Directors & Officers (D&O)
- Employment Practices Liability (EPL)
- Errors & Omissions (E&O)
- Fiduciary Liability
- General Liability
- Property
- Workers Compensation
Specialized Coverage
Emerging and niche coverage lines for technology, fintech, and digital-asset clients.
Key Features
- Gen AI Liability
- Digital Asset Insurance
- Content Creator Insurance
- Intellectual Property
- Key Person Insurance
- Product Liability
- Representations & Warranties
- Virtual Care & Telehealth Insurance
- Venture Capital Asset Protection
Employee Health & Benefits
Benefits placement offered alongside the core P&C and liability book.
Key Features
- Employee health and benefits packages
- PEO placement services
At a Glance
- Founded
- 2012
- Headquarters
- New York, NY, USA
- Employees
- 51-200
- Funding
- Acquired
Category & Focus
- Category
- Distribution & Sales
- Insurance Verticals
- P&C Commercial Specialty/E&S Group Benefits
- Target Customers
- Employers
Customers
- Pypestream
- Urbanstems
Similar Companies
-
Gabi Personal InsurancePersonal-lines insurance brokerage that compares and switches auto, home, and renters coverage for US consumers. -
FrenkeeOnline insurance comparison and policy-management platform for Czech consumers -
FirstanceEuropean wealthtech platform for private and wealth-linked life insurance distribution -
ePojisteni.czAn online insurance comparison and brokerage platform for consumers in the Czech Republic. -
FernstoneAI-native commercial insurance brokerage for fast-growing small businesses -
FeatherDigital insurance brokerage for expats living and relocating in Europe.
Last updated: 2026-08-05