Frenkee

Online insurance comparison and policy-management platform for Czech consumers

Distribution & Sales Growth Bootstrapped (CZK 30-32M self-funded)

Overview

Frenkee is an online insurance comparison and brokerage platform serving individual consumers in the Czech Republic. The company is operated by InSureMe.com s.r.o., registered with the Czech National Bank as an independent insurance intermediary and an independent consumer-credit broker. Founded in 2019 and launched in February 2020, Frenkee was built by former financial adviser Jiri Hluchy to move insurance sales away from a commission-driven advisory channel toward a direct-to-consumer online model.

The platform covers auto, home, travel, liability, employee benefits and liability, pet, and foreign-resident insurance, with life insurance, legal protection, energy switching, and direct in-app investing listed as in development. A recommendation engine narrows results to two or three tailored offers rather than a full comparison table, and purchases complete online without a phone call or branch visit.

Frenkee's product set extends beyond initial quote comparison through Frenkee Autopilot, an automated policy-monitoring and renewal tool, and FleetPortal, a fleet-insurance management product for business customers. The company reports more than 13,000 customers as of August 2026, up from roughly 2,500 in 2022, and partners with investment platform Portu and media group A11 for embedded-finance distribution. Its platform architecture is also reused as a white-label engine across several partner-branded subdomains.

Products & Services

Insurance Comparison & Binding

Core online comparison and purchase platform covering auto, home and property, travel, liability, employee benefits and liability, pet insurance, and insurance for foreign residents in the Czech Republic.

Key Features

Proprietary recommendation engine narrows offers to two or three tailored options
Upfront price guarantees
Fully online purchase without phone calls or branch visits

Frenkee Autopilot

Account-based automated policy-monitoring tool that tracks held policies, flags upcoming renewals, and recommends switches when a better offer appears.

Key Features

Accepts existing contracts or competitor offers via PDF, e-mail, or screenshot upload
Continuous renewal monitoring with savings estimates
Proactive switch recommendations

FleetPortal

Fleet-insurance product for business customers that processes vehicle documentation and centralizes fleet insurance management.

Key Features

Accepts vehicle data via spreadsheet, insurer premium notice, registration certificate, or COC list
Sources insurance and financing savings across a vehicle fleet
Fleet-management dashboard covering vehicles, drivers, policies, deadlines, and claims