ZURU LatAm

Logistics insurance platform digitizing cargo protection for SMEs across Latin America.

Specialty Solutions Startup Seed

Overview

ZURU LatAm (now branded as Zuru Logistics Insurtech) is a specialty solutions provider focused on cargo and transit insurance for small and medium-sized enterprises in Latin America. Founded in November 2020 and headquartered in San Isidro, Peru, the company operates at the intersection of logistics and P&C insurance, targeting a market where an estimated 80% of SME shipments lack adequate coverage.

The platform delivers cargo insurance through three channels: a direct e-commerce model for import/export SMEs, a white-label SaaS platform for logistics operators and freight forwarders, and a D2D embedded insurance API for digital marketplaces and platforms. The technology stack includes AI-driven risk scoring, real-time policy issuance, and container tracking, with two-factor authentication and segmented user access controls.

As of late 2024, ZURU has served over 4,000 SME clients, issued more than 100,000 policies, and protected in excess of USD 4.3 billion in insured merchandise value. The company raised USD 780K in total seed funding from Carabela, QAPU Ventures, and Peruvian family offices, and participated in the Latam Insurtech Accelerator (Batch 02). Capacity is provided by Chubb, HDI Global, Pacifico Seguros, and Lampe & Schwartze.

Products & Services

E-commerce Cargo Insurance

Direct-to-SME cargo insurance enabling import/export businesses to purchase and manage transit coverage for individual shipments through a digital interface.

Key Features

Coverage for robbery, assault, loading, and unloading risk
Ordinary transit risks, wetting, water damage, and oxidation
Self-service digital purchase and management

Target Users: Import/export SMEs in Latin America

SaaS for Logistics Operators

A white-label insurance management platform for freight operators and logistics companies enabling them to extend cargo coverage to their own clients.

Key Features

Policy management for logistics fleets
Client-facing insurance offering
Claims and incident reporting
Real-time policy management (24/7)
Custom analytics dashboards

Target Users: Freight forwarders, logistics operators, courier companies

D2D Digital Platform API

An embedded insurance API enabling digital marketplaces, e-commerce platforms, and logistics aggregators to integrate cargo and transit coverage directly into their workflows.

Key Features

API-based insurance integration
Real-time coverage for digital shipments
Instant policy issuance
Partner-branded insurance experience

Target Users: E-commerce platforms, digital marketplaces, logistics aggregators

At a Glance

Founded: 2020
Headquarters: San Isidro, Peru
Employees: 1-10
Funding: Seed

Category & Focus

Category: Specialty Solutions
Subcategories: Cargo and Transit Insurance Embedded Insurance SME Insurance Logistics Risk
Insurance Verticals: P&C Commercial Specialty/E&S
Target Customers: Consumers, Carriers, Brokers