Zuihuibao
Mobile-first insurance comparison and social finance platform for Chinese consumers.
Overview
Zuihuibao is a Distribution & Sales platform targeting Chinese consumers in the auto, personal accident, and travel insurance verticals. The company operates through a mobile app and WeChat mini-program, enabling consumers to compare quotes and purchase policies directly from insurance carriers.
The platform integrates with nearly 40 Chinese insurance companies including PICC Property Insurance, Pacific Insurance, and China United Property Insurance, providing real-time quote comparison. Social features -- such as Red Gift sharing via WeChat -- and license plate scanning for auto insurance differentiate the consumer experience. A personal finance tool called My Wallet complements the insurance purchasing workflow with income and expense tracking.
Zuihuibao has accumulated over CNY 100 billion in cumulative insurance premiums processed and counts millions of insurance salespeople on its platform, positioning it as one of China's largest internet automobile insurance sales channels. Total funding exceeds CNY 200 million (approximately USD 30M), with investors including Shenzhen Capital Group, Anhui Broadcasting Media Group, and Jiuyou Innovation Equity Fund.
Products & Services
Insurance Comparison and Purchase Platform
A mobile and WeChat-based marketplace enabling Chinese consumers to compare and purchase auto, personal accident, and travel insurance products directly from insurance companies.
Key Features
- Real-time quote comparison from multiple insurers
- License plate scanning to pre-populate auto insurance questionnaires
- Social features including Red Gift sharing via WeChat
- WeChat mini-program and mobile app access
Target Users: Individual consumers, auto owners, travelers
My Wallet
A personal finance management feature within the Zuihuibao app that tracks income and expenditure for users alongside their insurance activity.
Key Features
- Income and expenditure tracking
- Financial health overview
- Linked to insurance purchase history
Target Users: Mobile app users seeking combined insurance and personal finance management
Trading Cloud Platform
A B2B platform for insurance brokers and intermediaries providing integrated distribution and sales management tools.
Key Features
- Mobile exhibition platform for insurance agents
- Intelligent recognition for customer data
- Commission settlement and payment processing
- Institution management, reconciliation, and team management backend
Target Users: Insurance brokers, agents, and intermediaries
Voucher Marketing Solution
A marketing platform for distributing and managing insurance promotional vouchers.
Key Features
- Custom voucher creation and distribution
- Customer relationship management
- Social media distribution via WeChat moments and friend networks
- Local account customization
Target Users: Insurance companies and brokers seeking customer acquisition
At a Glance
- Founded
- 2014
- Headquarters
- Shanghai, China
- Employees
- 51-200
- Funding
- Series B
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance Comparison Mobile Insurance Social Insurance
- Insurance Verticals
- P&C Personal Health
- Target Customers
- Consumers, Agents/Agencies
Customers
- PICC Property Insurance
- Pacific Insurance
- China United Property Insurance
- Huaxia Insurance
- Tian An Insurance
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Last updated: 2026-05-18