Senang Insurance

Embedded insurance and takaful distribution platform for Malaysia, Singapore, and the Philippines.

Distribution & Sales Growth Seed

Overview

Senang Insurance operates an embedded insurance platform that lets fintechs, e-commerce companies, cooperatives, and digital platforms in Malaysia, Singapore, and the Philippines add P&C and takaful products to their checkout or app flows. Founded in Kuala Lumpur in 2018 by Sharian Raj and Ezekiel Michael, the company began by selling bite-sized microinsurance products directly to underserved consumers before shifting toward an API-first distribution model for corporate partners.

The platform combines a production REST API for issuing policies at checkout, a white-label option for partners, a multi-insurer motor and takaful quote aggregator, and a policy management and claims portal with event-triggered parametric payouts for select products. A companion loan-financing module lets partners bundle premium installments or salary deductions with credit-linked protection, and the company operates an employee-benefits administration product alongside its consumer lines. Coverage lines include device and screen-crack protection, domestic travel insurance, cleaning insurance, and personal accident cover, along with loan-protection insurance for rural banks through its Philippine subsidiary, Senangdali (GoodProtect).

Senang Insurance has integrated 12+ insurance and takaful providers and reports issuing more than 50,000 digital policies a month, reaching over 16 million users across its markets. The company raised a USD 1.35 million seed round in October 2021 led by FWD Group and Artem Ventures, with participation from 1337 Ventures, Alpha Startups, Orbit Malaysia, Kejora Capital, The Hive Southeast Asia, and Tim Ventures. Regional partners include Takaful Ikhlas, Petron, and QBE, and, since a March 2025 agreement, the remittance provider iRemit for an Overseas Filipino Worker financial plan.

Products & Services

Insurance API / Embedded Insurance Platform

Production REST APIs and a white-label option that let partners embed insurance and takaful products directly into checkout or app flows, with instant policy issuance.

Key Features

Production-ready REST API
White-label option
Instant policy issuance at point of sale

Target Users: Fintechs, e-commerce platforms, digital wallets, cooperatives

Aggregator Car / Motor Module

Multi-insurer motor and takaful quote aggregation from a single integration point, including instant policy issuance and road tax handling.

Target Users: Digital platforms distributing motor insurance

Micro-Insurance

Simplified-underwriting, bite-sized products for underserved consumers, including device and screen-crack protection, domestic travel cover, cleaning insurance, personal accident coverage, and point-of-sale device protection at e-commerce checkouts.

Target Users: Low-to-middle-income consumers, gig workers, e-commerce shoppers

Policy Management & Claims Portal

Lifecycle management from issuance through renewal and compliance, with a paperless claims portal for submission, tracking, and status updates. Includes event-triggered parametric payouts for select products, such as traffic-delay cover, that pay out without a claim form.

Target Users: Policyholders and distribution partners

Loan Financing / Loan-Insurance Bundling

Premium financing through installments or salary deductions, with credit-linked protection products bundled into loans. Used in the Philippines by the Senangdali (GoodProtect) rural-bank loan-protection product.

Target Users: Cooperative banks, rural banks