Zipia

Connecting insurance consumers with brokers and carriers in Brazil through digital performance marketing

Distribution & Sales Startup Seed

Overview

Zipia is a digital performance marketing and lead generation platform for the insurance industry in Brazil, serving carriers and brokers. Spun out of QuinStreet (NASDAQ: QNST) in 2020, the company identifies consumers with high purchase intent online, segments and qualifies them by profile, and connects them in real time with insurance companies and brokers through phone, chat, or WhatsApp.

The platform delivers SaaS-based tools for brokers and carriers across multiple insurance lines, including auto, health, life, dental, and consortiums. Key products include a broker sales platform with built-in lead generation, a client assessment tool, and a real-time consumer connection service. Zipia integrates with major CRM systems and Brazilian broker management platforms such as HubSpot, Pipedrive, Tex, Agger, and Painel do Corretor.

Zipia raised a USD 1.27M seed round in May 2021 from Canary VC, 500 Global, Astella, and QuinStreet. Clients include major Brazilian insurers and brokers such as Porto Seguro, Bradesco, Youse, Qualicorp, and Alice Planos de Saude. In 2025, the company launched a program targeting small and medium-sized brokers in Brazil.

Products & Services

Zip.Corretor

Sales and lead management platform for individual insurance brokers. Provides access to qualified consumer leads and tools to manage sales opportunities from initial contact through close.

Key Features

Qualified lead delivery from high-intent consumers
Sales pipeline management
Integration with popular CRM systems

Target Users: Independent insurance brokers

Zip.Assessoria

Assessment and client management platform for brokerage firms. Supports evaluation of client needs and insurance product matching.

Key Features

Client needs assessment tools
Insurance product comparison
Portfolio management support

Target Users: Insurance brokerage firms and assessorias

Zip.Connections

Real-time consumer connection service that routes prospective customers to insurance professionals at the moment of peak intent via phone, chat, or WhatsApp.