Zelros

AI-powered insurance recommendation platform for carriers and bancassurance

Distribution & Sales Growth Acquired

Overview

Zelros is an AI-powered SaaS platform for insurance carriers and bancassurance operators, delivering real-time personalized insurance recommendations across agent-based and digital channels. The platform uses large language models to surface next-best-action guidance for advisors and customers, helping distribution teams present the right product at the right moment.

The Zelros platform is API-first and integrates with enterprise software ecosystems including Guidewire, Salesforce, Microsoft Dynamics, Pega, and AppliedSystems. An Insurance Copilot feature provides a conversational AI assistant for agents, bank advisors, and end customers. The platform holds ISO 27001 and ISO 27019 certifications and runs on Microsoft Azure.

Founded in Paris in 2016, Zelros raised a Series A of USD 11M in 2021, bringing total funding to approximately USD 16.5M. In April 2025, Earnix acquired Zelros to combine predictive AI decisioning with generative AI-driven distribution. Customers include AXA, Generali, Aviva, MAIF, Matmut, BPCE, and Tokio Marine.

Products & Services

Insurance Recommendation Engine

A real-time AI recommendation engine that delivers personalized insurance product suggestions tailored to individual customer profiles across all distribution channels.

Key Features

Live product recommendation engine with individual customer profiling
Next-best-action guidance for agents and bank advisors
Generative AI tools for distribution strategy optimization

Target Users: Insurance carriers, bancassurance operators, and their distribution teams

Insurance Copilot

A conversational AI assistant embedded into agent workflows and digital portals, enabling guided sales conversations and customer self-service.

Key Features

Conversational AI for agents, advisors, and end customers
Integrates natively into Salesforce, Dynamics, HubSpot, Pega, AppliedSystems, and Adobe
Supports rapid deployment via Microsoft 365 ecosystem

Target Users: Insurance agents, bank advisors, and policyholders

At a Glance

Founded: 2016
Headquarters: Paris, France
Employees: 51-200
Funding: Acquired

Category & Focus

Category: Distribution & Sales
Subcategories: AI Recommendations Next-Best-Action Agent Enablement Bancassurance
Insurance Verticals: P&C Personal P&C Commercial Life & Annuity
Target Customers: Carriers, Brokers, Agents/Agencies