ZapCentral

Automation, analytics, and marketplace integration for Australian insurance intermediaries

Insurtech Infrastructure Established Bootstrapped

Overview

ZapCentral is an insurance software and platform provider serving brokers, insurers, and intermediaries in the Australian general insurance market. The company builds tools that automate insurance workflows, manage customer communications, and integrate back-office systems with insurer distribution channels.

The company offers four core platforms: ZapAutomation (end-to-end workflow automation in partnership with Unmand Systems), ZapComms (mobile customer communications), ZapData (analytics and reporting for broking operations), and ZapMarketplace (a white-label integration hub connecting to the Steadfast Client Trading Platform and direct insurer portals). These products target the full operational lifecycle of an insurance broker -- from quote and policy issuance to claims lodgement.

ZapCentral was founded by industry veterans with backgrounds in electronic distribution and insurance software development. Co-founder Lisa Woodley previously helped develop the Sunrise Exchange platform, which received a 2002 AIMIA award for Best eBusiness Pro. Co-founder Kiersten brings 30+ years of general insurance software experience including 21 years as General Manager at Ebix Australia overseeing WinBEAT, a system used by more than 6,500 insurance professionals. The company operates as a bootstrapped, small-team business focused on the Australian intermediary market.

Products & Services

ZapAutomation

End-to-end automation platform for insurance operations, developed in partnership with Unmand Systems. Automates quotes, policies, and claims lodgement workflows, reducing manual processes across the intermediary distribution chain.

Key Features

Automated workflow orchestration for insurance transactions
Partnership integration with Unmand Systems automation engine
Supports quotes, policy management, and claims lodgement

Target Users: Insurance brokers and intermediaries

ZapComms

Direct mobile customer communication platform enabling insurance providers to engage with policyholders through mobile channels. Supports notification delivery and transaction-based communication.

Key Features

Mobile notification delivery for insurance events
Supports customer engagement across policy lifecycle
Designed for use by insurance intermediaries

Target Users: Insurance brokers and carriers communicating with policyholders

ZapData

Analytics and reporting platform designed for broking operations. Provides operational insights, performance metrics, and customer data analysis to support data-driven decision-making.

Key Features

Operational and performance analytics for brokers
Customer data insights
Reporting tools tailored to insurance intermediary workflows

Target Users: Insurance brokers and broking management teams

ZapMarketplace

White-label integration hub connecting back-office systems with major insurers and agencies. Acts as a central interface for accessing the Steadfast Client Trading Platform (SCTP), Sunrise Exchange, and direct insurer portals.

Key Features

Integration with SCTP across 16 insurers and 10+ product classes
Unified interface for quotes, policies, and claims across multiple insurers
Eliminates need to switch between individual insurer portals

Target Users: Insurance brokers requiring multi-insurer access

At a Glance

Headquarters: Vaucluse, NSW, Australia
Employees: 1-10
Funding: Bootstrapped

Category & Focus

Category: Insurtech Infrastructure
Subcategories: Workflow Automation Analytics & Reporting API Platforms Distribution Integration
Insurance Verticals: P&C Commercial Specialty/E&S
Target Customers: Brokers, Agents/Agencies, MGAs/MGUs