YouSet
Canadian online insurance marketplace for home, auto, condo, and tenant coverage
Overview
YouSet is an online insurance marketplace and licensed brokerage that enables Canadian consumers to compare and purchase home, auto, condo, and tenant insurance from multiple carriers. The platform operates in Quebec (licensed with AMF) and Ontario (licensed with RIBO), serving users who want to shop across insurers without visiting individual carrier sites.
The platform uses proprietary algorithms to scan available carriers, apply eligible discounts, and return ranked quotes in under four minutes. Customers can complete purchases online without an agent or choose to work with a licensed broker on the YouSet team. A cross-insurer bundling feature lets users combine home and auto policies from different carriers to unlock additional savings. Automated renewal re-shopping alerts customers when better rates are available at policy renewal.
Founded in 2017 by Xavier Freeman and Fellipe Monteiro, YouSet has grown to over 400,000 registered users and holds an average customer rating of 4.9 stars from more than 2,000 reviews. The company raised a CAD 2.1M pre-seed round in 2022 and an oversubscribed CAD 3.5M seed round in August 2024, backed by former executives from Intact Insurance, Marsh Canada, Aviva, and AXA. Current coverage spans Quebec and Ontario, with planned expansion into Alberta and British Columbia.
Products & Services
Home Insurance Marketplace
Quote comparison and online purchase for homeowners insurance. Aggregates quotes from multiple carriers and surfaces applicable discounts.
Key Features
- Real-time quotes from multiple carriers
- Online bind and policy issuance
- Starting from CAD 12/month
Target Users: Canadian homeowners in Quebec and Ontario
Auto Insurance Marketplace
Quote comparison and online purchase for personal auto insurance.
Key Features
- Multi-carrier quote comparison
- Online bind and policy issuance
- Starting from CAD 16/month
Target Users: Canadian drivers in Quebec and Ontario
Condo and Tenant Insurance
Specialized quote and purchase for condo owners and renters.
Key Features
- Separate products for condo owners and tenants
- Online self-service purchasing
- Carrier comparison included
Target Users: Condo owners and renters in Quebec and Ontario
Cross-Insurer Bundling
Allows customers to combine home, auto, condo, or tenant policies from different insurers on a single account to access multi-policy discounts.
Key Features
- Bundle across carriers (not limited to single-carrier bundles)
- Up to 15% additional savings beyond individual carrier discounts
- Managed from single YouSet account
Target Users: Consumers purchasing multiple personal lines
Renewal Re-Shopping
Automated price monitoring that alerts customers when better rates are available at renewal time.
Key Features
- Automatic re-scan at policy renewal
- Price comparison against current carrier rate
- Proactive savings alerts
Target Users: Existing YouSet policyholders
At a Glance
- Founded
- 2017
- Headquarters
- Montreal, Quebec, Canada
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital storefront Quote comparison Quote-to-bind
- Insurance Verticals
- P&C Personal
- Target Customers
- Consumers
Customers
- 400,000+ registered Canadian consumers
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Last updated: 2026-05-18