YOLO Group

Digital insurance platform connecting consumers, carriers, and distribution partners in Italy and beyond

Distribution & Sales Established Public

Overview

YOLO Group is an Italian digital insurance distribution and platform services company serving consumers, carriers, financial institutions, and other partners. Founded in 2017 and headquartered in Milan, YOLO operates under IVASS (Italian Insurance Authority) supervision and has been listed on the Euronext Growth Milan professional segment since 2022.

The company operates a dual-revenue model. The direct-to-consumer segment (approximately 63% of revenue) distributes personal and SME insurance products across categories including home, travel, pet, health, and cyber. The B2B platform segment (approximately 37% of revenue) offers SaaS solutions to insurance carriers and distribution partners, providing end-to-end digitization of insurance operations, marketplace functionality, a remarketing engine, and customizable integration with partner systems. In 2025, YOLO introduced YO, a proprietary AI agent for customer engagement.

YOLO has partnered with over 55 insurance carriers and intermediaries including Generali, AXA, Allianz, Zurich, HDI, Helvetia, Chubb, MetLife, and AIG. The company's institutional shareholders include Generali Italia, Intesa Sanpaolo Vita, CRIF, and Primo Ventures SGR. As of April 2026, YOLO reported trailing twelve-month revenue of EUR 15.9M and a market capitalization of EUR 14.1M.

Products & Services

Consumer Insurance Marketplace

YOLO's direct-to-consumer platform distributes a range of personal and SME insurance products sourced from major European carriers.

Key Features

Personal lines: home, pet, travel, trip cancellation, ski, legal protection, accidents & illness
SME lines: multi-risk, cyber, photovoltaic (solar), business health, professional liability, transport, natural catastrophe
Products priced from EUR 2.50/day to EUR 60/year depending on coverage type
Virtual Hospital and Mental Health services included in select product bundles

Target Users: Individual consumers, families, SMEs

YOLO B2B Platform

A white-label and co-branded SaaS platform enabling financial institutions, telecoms, and e-commerce operators to distribute insurance products and manage insurance operations.

Key Features

End-to-end data management and insurance operations
Integrated marketplace and catalogue management
Remarketing engine for customer retention
High configurability with partner system integration via APIs
Guidewire integration support

Target Users: Insurance carriers, banks, telecom operators, e-commerce platforms, MGAs

YO (AI Insurance Assistant)

Proprietary AI agent launched in 2025 for customer engagement and support within the YOLO platform.

Key Features

Conversational AI for customer-facing interactions
Integrated within the YOLO digital distribution platform
Supports customer onboarding and policy servicing

Target Users: Consumers, platform partners

At a Glance

Founded: 2017
Headquarters: Milan, Italy
Employees: 51-200
Funding: Public

Category & Focus

Category: Distribution & Sales
Subcategories: Digital Insurance Marketplace Embedded Insurance B2B SaaS Platform
Insurance Verticals: P&C Personal P&C Commercial Health Specialty/E&S
Target Customers: Carriers, Brokers, Agents/Agencies, Consumers