YAS MicroInsurance
On-demand, embedded microinsurance for the underinsured across Asia
Overview
YAS MicroInsurance is an embedded microinsurance platform for consumers and B2B partners across Southeast Asia. The company targets the large underinsured population in Hong Kong, Malaysia, and expanding markets by delivering bite-sized, on-demand insurance products activated in seconds through a mobile app and open API integrations.
The platform combines AI, blockchain, big data, and open APIs to enable real-time insurance activation. YAS operates a proprietary blockchain protocol (YASS) with smart contract infrastructure distributed across 20 countries. Products are embedded directly into partner platforms -- ride-hailing apps, taxi fleets, and sports tournament platforms -- as well as offered through the YAS consumer app.
YAS completed a USD 4.5M Pre-Series A round in 2022 led by Noria Capital, ZEMU VC, and JKL Capital. Since its 2021 app launch, the platform has accumulated thousands of downloads and established partnerships with mobility and lifestyle companies in Hong Kong and Malaysia.
Products & Services
On-Demand Microinsurance Platform
A B2B and B2C platform delivering embedded, real-time insurance activation through open APIs. Partners integrate insurance coverage directly into their apps and services, while consumers can access products through the YAS mobile app.
Key Features
- Real-time insurance activation in seconds
- Open API for plug-and-play integration with partner platforms
- YASS blockchain protocol with smart contracts across 20-country node network
Target Users: B2B platform partners, direct consumers
FLY Travel Insurance
On-demand travel protection covering medical expenses, trip cancellation, rental car excess, and personal belongings globally.
Key Features
- Flexible, on-demand activation
- Comprehensive global coverage
- Mobile app access
Target Users: Consumers
Mobility Insurance (RYDE with YAS)
GPS-based, per-kilometer coverage for accidental injuries during commuting and transportation activities.
Key Features
- Per-kilometer billing model
- GPS-based coverage activation
- Partnerships with ride-hailing and taxi platforms
Target Users: Consumers, mobility platform partners
Running Insurance
Per-kilometer accidental injury coverage activated during running activities, embedding insurance into fitness and lifestyle moments.
Target Users: Consumers, fitness platform partners
NFTY -- NFT Microinsurance
Microinsurance product covering NFT digital assets, positioning YAS at the intersection of Web3 and insurance.
Target Users: Web3 consumers, NFT holders
At a Glance
- Founded
- 2019
- Headquarters
- Wanchai, Hong Kong
- Employees
- 11-50
- Funding
- Pre-Series A
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Embedded Insurance Microinsurance On-Demand Insurance
- Insurance Verticals
- P&C Personal Specialty/E&S
- Target Customers
- Consumers, Carriers
Customers
- TADA (Asia zero-commission ride-hailing platform, Hong Kong debut 2025)
- JOIE (Hong Kong taxi fleet operated by Tai Wo Management, 2025)
- Baseline (Malaysia racket sports tournament platform, 2025)
Links
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Last updated: 2026-05-18