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Wolly

Home services ecosystem platform for insurance companies and property managers

Claims Technology Startup Seed
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Overview

Wolly is a B2B home services ecosystem platform serving insurance companies, real estate developers, and corporate clients in Spain. Founded in 2020 and headquartered in Madrid, the company connects insurers with a network of over 20,000 certified home service professionals, enabling digital claims management, post-sale home services, and maintenance coordination.

The platform offers multi-tenant software (Wolly Workspace) for managing home service workflows, including omnichannel communication orchestration (SmartComm), white-label marketplace deployment, and an AI-driven R&D division (Wolly Labs) for predictive analytics and automated claims resolution. Delivery is SaaS-based with API integrations into CRM and property management systems.

Wolly has processed over 50,000 services in the past year and counts Mutua Madrilena, Pelayo Seguros, AXA Spain, AMA Seguros, and Linea Directa among its insurance customers. The company raised EUR 850K in a 2023 Seed round from The Lab Ventures and was named one of the 50 most innovative startups in Spain by Emprendedores magazine in 2025.

Products & Services

Wolly Workspace

Comprehensive software platform for managing property and home service operations. Supports custom-branded marketplace creation, geopositioned service maps, integrated payment processing, real-time KPI dashboards, digital compliance receipts with e-signatures, and geolocation tracking of service professionals. Available in tiered plans with optional add-ons including an AI chatbot, domain customization, and Wolly Green (energy efficiency module).

Key Features

  • White-label branded marketplace deployable in 48 hours
  • Real-time job tracking with geolocation of service professionals
  • Integrated payment gateway for fixed-price and renovation services
  • Digital compliance receipts with e-signature and audit trail

Target Users: Insurance companies, real estate developers, property managers, corporate facilities teams

Wolly SmartComm

Omnichannel communication orchestration layer for service delivery workflows. Integrates WhatsApp, web chat, email, and voice to deliver real-time updates to customers and service professionals throughout the service lifecycle.

Key Features

  • Multi-channel messaging (WhatsApp, email, web chat, voice)
  • Automated real-time status notifications
  • Integration into service management workflows

Target Users: Insurance companies managing home claims, property managers

Wolly Labs

Internal AI R&D division responsible for predictive analytics, automated claims resolution, smart task prioritization, and integrations with CRM and property management platforms.

Key Features

  • Predictive analytics for home risk assessment
  • Automated claims resolution engine
  • CRM and property management system integrations

Target Users: Internal capabilities deployed across Workspace and SmartComm products

Pro Manager

SME and freelancer management tool for home service professionals in the Wolly network. Includes AI-assisted budgeting, project management, job tracking, and reputation management via reviews and ratings.

Key Features

  • AI-assisted estimate and budgeting tools
  • Job tracking and project management
  • Review and rating management

Target Users: Home service professionals, SMEs, and freelancers

At a Glance

Founded
2020
Headquarters
Madrid, Spain
Employees
21-50
Funding
Seed

Category & Focus

Category
Claims Technology
Subcategories
Home Services Management Digital Claims Management Post-Sale Services Platform
Insurance Verticals
P&C Personal P&C Commercial
Target Customers
Carriers, Brokers

Customers

  • Mutua Madrilena (MutuaHome co-developed platform)
  • Pelayo Seguros
  • AXA Spain
  • AMA Seguros
  • Linea Directa
  • Amazon (retail home service installations)
  • Bauhaus
  • Leroy Merlin
  • Idealista
  • Aedas Homes
  • Neinor Homes

Links

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Last updated: 2026-06-20