White Swan

AI-powered, no-code life insurance distribution platform for advisors, agencies, and fintechs

Distribution & Sales Growth Seed

Overview

White Swan is a life insurance distribution platform for financial advisors, insurance agencies, BGAs/IMOs, fintechs, and registered investment advisors. The platform enables digital end-to-end sales of permanent and term life insurance products, including whole life, indexed life, variable life, guaranteed universal life, linked benefit, long-term care, and final expense coverage.

The platform delivers white-label, embeddable modules for needs analysis, quoting, digital proposals, multi-carrier application submission, and underwriting management. Distributed as SaaS with a public API, it integrates with 6,000+ applications via Zapier and connects directly to Salesforce, HubSpot, and Zendesk. In February 2025, White Swan launched an AI-powered, no-code landing page builder that allows users to assemble end-to-end insurance sales funnels without writing code.

Founded in 2019 by Linus Johnsson and Pontus Lagerberg, White Swan is backed by seed investors including Allianz Life, RevTech Labs Capital, Right Side Capital Management, InsurTech NY, and gener8tor. The platform supports distribution of products from 30+ carriers including Symetra, MassMutual, Nationwide, Pacific Life, and Guardian.

Products & Services

Life Insurance Distribution Platform

White Swan's core platform digitizes the full life insurance sales workflow for financial advisors and distribution partners. Advisors use the platform to assess client needs, generate multi-carrier quotes, send digital proposals, and submit applications to any participating carrier.

Key Features

Needs analysis and coverage calculator tools
Multi-carrier quote and sample plan visualization
Digital proposal creation and delivery
Multi-carrier application form submission
Underwriting management and status tracking
Change request and secure document management
White-label branding and fully embeddable modules
Public API for full programmatic access

Target Users: Financial advisors, insurance agencies, BGAs/IMOs, RIAs, fintechs, insurance carriers

AI-Powered Landing Page Builder

Launched in February 2025, this no-code tool allows financial advisors and insurance agencies to build end-to-end insurance sales funnels without programming experience.

Key Features

AI-assisted page generation
No-code drag-and-drop funnel builder
Integration with White Swan quote and application modules
Customizable branding and domain settings

Target Users: Independent agents, insurance agencies, financial advisors

At a Glance

Founded: 2019
Headquarters: Pickens, SC
Employees: 11-50
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Life insurance distribution digital quoting embedded insurance no-code sales tools
Insurance Verticals: Life & Annuity
Target Customers: Agents/Agencies, MGAs/MGUs, Carriers, Brokers