weSure

Digital insurance platform group: technology licensing, carrier operations, and MGA expansion.

Distribution & Sales Enterprise Public (TASE: WESR)

Overview

weSure Global Tech Ltd (TASE: WESR) is a digital insurance technology group that develops, licenses, and operates multi-line insurance platforms for carriers, agents, and direct consumers. Founded in 2016 as David Digital Company Ltd, the company rebranded in January 2021 following an IPO on the Tel Aviv Stock Exchange.

The company's core platform delivers end-to-end digital policy purchase, administration, and claims processing through a multi-distribution model spanning retail agents, wholesalers, and direct channels. In Israel, weSure operates two insurance subsidiaries -- Ayalon Insurance Company Ltd (67% stake, acquired 2022) and WeSure Insurance Company Ltd -- generating NIS 3.5 billion in combined annual gross premiums. A development center in Bangalore, India (WeSure InsurTech Services) supports platform engineering.

In 2023, weSure launched WeSure Digital Insurance Services in the US as an MGA, initially writing Business Owners Policy (BOP) products in Ohio in partnership with AmTrust Financial Services. As of 2025, the US operations expanded across multiple states and merged with Hourly, a US fintech platform serving SMBs with hourly workforces, combining payroll, time tracking, workers' compensation, and insurance in a single platform. The combined entity was valued at USD 53 million with USD 10 million in additional funding at close.

Products & Services

Digital Insurance Platform

A multi-line, multi-distribution technology ecosystem for digital-first insurance distribution. Transforms traditional products into fully online, mobile-first offerings with data-driven pricing.

Key Features

Mobile-first policy purchase and management
Paperless policy administration and claims processing
Multi-distribution support (agents, wholesalers, direct)
Data-driven underwriting and pricing models
API-based carrier integration

Target Users: Carriers, retail agents, wholesalers, and direct consumers

WeSure Digital Insurance Services (US MGA)

US Managing General Agency offering Business Owners Policy (BOP) for small and medium-sized businesses. Launched in Ohio in 2023; expanded to Indiana, Michigan, Pennsylvania, North Carolina, South Carolina, Tennessee, and Virginia.

Key Features

Minutes-to-quote, same-day purchase
Three pre-built coverage plans
Industry-specific packages
Property and liability combined coverage

Target Users: Small and medium-sized businesses in the US

Hourly Platform (US SMB)

Combined platform following the 2025 merger with Hourly, integrating payroll, time tracking, tax payments, workers' compensation insurance, and general liability for SMBs with hourly workforces.

Key Features

Integrated payroll and workers' compensation
Time tracking and tax payment automation
General liability and cyber insurance
Single platform for SMB workforce management

Target Users: SMBs employing hourly workers in the US

Ayalon Insurance (Israel Subsidiary)

Full-spectrum carrier offering motor, property, liability, health, life, cargo, vessel, cyber, fire, engineering, mechanical breakdown, agricultural, and comprehensive business and residential policies in Israel.

Target Users: Israeli businesses and individual consumers

At a Glance

Founded: 2016
Headquarters: Ramat Gan, Israel
Employees: 201-500
Funding: Public (TASE: WESR)

Category & Focus

Category: Distribution & Sales
Subcategories: Digital Insurance Platform MGA Platform Embedded Insurance
Insurance Verticals: P&C Commercial P&C Personal Health Workers Compensation
Target Customers: Carriers, MGAs/MGUs, Agents/Agencies, Consumers, Employers