Wella Health

Embedded healthcare and pharmacy fulfillment infrastructure for African markets

Specialty Solutions Growth Seed

Overview

WellaHealth is a healthtech and insurtech SaaS company based in Nigeria that builds healthcare delivery infrastructure for African markets. The company serves HMOs, pharmacies, employers, and digital platforms seeking to offer or manage health coverage, operating across 36 Nigerian states through a network of more than 3,200 pharmacy partners.

The platform comprises several interconnected products: Zoi, an embedded healthcare solution enabling businesses to add affordable health benefits to their user base; Wefill, a pharmaceutical fulfillment network that links HMOs to a nationwide pharmacy distribution chain; and WellaPartner, a pharmacy management and automation tool. Plans available through Zoi range from basic disease coverage to packages incorporating doctor consultations, lab diagnostics, and chronic disease support. WellaDirect, launched in January 2024, gives consumers the option to substitute generic medications for brand-name equivalents.

WellaHealth reports serving more than 200,000 individuals through business partnerships and counts 75 percent of Nigerian HMOs among its clients. The company has processed over NGN 1 billion in annual transactions and raised approximately USD 620,000 in seed funding from more than 13 investors including Techstars, Founders Factory Africa, and the Black Founders Fund.

Products & Services

Zoi (Embedded Healthcare)

A plug-and-play tool enabling businesses and digital platforms to offer affordable health coverage to their end users, with plans starting below USD 1 per month.

Key Features

Rapid integration -- setup completed in under one week for partner integrations
Flexible plan tiers from basic disease coverage to full-service health packages
Supports chronic disease management, lab diagnostics, and doctor consultations

Target Users: Fintechs, telecoms, employers, and digital platforms seeking embedded health benefits

Wefill (Pharmaceutical Fulfillment)

A pharmaceutical fulfillment and distribution network connecting HMOs to a nationwide pharmacy chain for medication supply and claims processing.

Key Features

Access to 3,200+ partner pharmacies across Nigeria
Nationwide medication and medical supply distribution
Integrated claims management for HMO partners

Target Users: HMOs and health insurance administrators

WellaPartner (Pharmacy Management)

A pharmacy management and customer engagement platform designed to improve operational efficiency and drive sales for pharmacy operators.

Key Features

Automation tools for pharmacy workflows
Customer retention and engagement features
Integration with the Wefill distribution network

Target Users: Pharmacy owners and operators

WellaDirect (Generic Medication Program)

A service launched in January 2024 enabling Nigerians to substitute lower-cost generic medications for brand-name prescriptions.

Key Features

Generic medication alternative matching
Cost savings for consumers on ongoing prescriptions

Target Users: Consumers and pharmacy partners

Engage (Pharmacy Automation)

An automation and customer retention platform for healthcare facilities and pharmacies.

Key Features

Workflow automation for facility operators
Customer lifecycle management

Target Users: Healthcare facilities, pharmacies

HMO Roundtable

A community platform for HMOs to share knowledge and collaborate within the Nigerian healthcare sector.

Target Users: HMOs and health plan operators

At a Glance

Founded: 2014
Headquarters: Abuja, Nigeria
Employees: 11-50
Funding: Seed

Category & Focus

Category: Specialty Solutions
Subcategories: Embedded insurance micro-insurance pharmacy distribution healthcare platform
Insurance Verticals: Health
Target Customers: Carriers, Employers, Consumers