Overview
WeGroup is a digital insurance distribution and advisory platform for insurance brokers, intermediaries, and carriers across the Benelux region and broader Europe. Founded in 2017 in Ghent, Belgium, the company builds tools that allow insurance professionals to conduct needs analyses, generate advisory reports, compare products, and submit quote requests to partner insurers -- all from a single interface.
The core platform, Louise, combines data analytics and robotic process automation to support both digital and hybrid advisory workflows. It connects to 100+ public data sources through an automated aggregation layer, enabling brokers to populate customer profiles with minimal manual entry. Additional modules include risk assessment tools for SME clients, mobile-enabled advisory, and an AI-powered QA extension.
WeGroup reports more than 700 insurance brokers and intermediaries using its platform, with integrations across 14+ insurer partnerships and coverage spanning over 40 products in auto, fire, family, legal, and funeral insurance categories. The company has raised approximately USD 5.96M across four rounds, with backing from Truffle Capital, Seeder Fund, Imec.iStart, and the Flemish venture fund PMV.
Products & Services
Louise
WeGroup's primary platform for digital and hybrid insurance advisory and distribution.
Key Features
- Product comparison and selection across 40+ insurance products
- Automated digital advisory report generation
- Quote request submission to partner insurance companies
- AI-powered 24/7 virtual assistant (LouiseQA extension)
- Integration with insurance management software modules
Target Users: Insurance brokers and intermediaries
Business Scan
Risk assessment and needs analysis tool for SME client engagements.
Key Features
- Structured SME risk profiling
- Needs analysis workflow
- Output aligned with broker advisory requirements
Target Users: Brokers serving small and medium-sized enterprises
Toolkit
Data aggregation module that centralizes retrieval from 100+ public data sources.
Key Features
- Automated data pull from public registries and sources
- Customer profile pre-population
- Reduces manual data entry for brokers
Target Users: Insurance brokers and intermediaries
Mobile Link
Mobile platform integration for remote advisory and sales activities.
Key Features
- Remote advisory support
- Mobile-first interface for field use
- Sales activity tracking
Target Users: Brokers and agents conducting remote client meetings
Prepared Questionnaires
Targeted assessment tools for streamlined customer profiling.
Key Features
- Structured customer needs profiling
- Pre-configured question sets by insurance type
- Integrates with advisory report generation
Target Users: Insurance brokers
At a Glance
- Founded
- 2017
- Headquarters
- Ghent, Belgium
- Employees
- 11-50
- Funding
- Series A
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital advisory platform quote-to-bind needs analysis automation
- Insurance Verticals
- P&C Personal P&C Commercial Specialty/E&S
- Target Customers
- Brokers, Carriers, Agents/Agencies
Customers
- Allianz
- AXA
- Baloise
- DELA
- Euromex
- InsuCover
- Wilink Conxilio
- FinCare
- Hillewaere Verzekeringen
- Vahodi
- AllCover
- Degima Verzekeringen
- Van Snick and Partners
- Aedes
- PNP
- Vivium
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Last updated: 2026-05-18