Wedevia AB

Insurance comparison and benchmarking software for carriers and brokers in the Nordic market

Distribution & Sales Startup Acquired

Overview

Wedevia AB is a distribution and sales technology provider for insurance carriers and brokers in the Nordic and European markets. Founded in 2015 in Vasteras, Sweden, the company develops SaaS-based tools that give insurance providers real-time visibility into competitor product offerings and help align product positioning with market conditions.

The company offers two core platforms -- Insurodata and Insuroguide -- delivered via a cloud-based architecture built for high-volume, real-time analysis. Both products use data models that interact in parallel with external systems through web APIs, supporting both B2B insurer use cases and consumer-facing comparison workflows across personal and property lines.

In 2022 Wedevia was acquired by InsuroTechnologies, and its products continue to operate under that parent brand. The company received early backing from Create Business Incubator prior to the acquisition.

Products & Services

Insurodata

A B2B sales support platform launched in 2020. Insurodata enables insurance companies to benchmark their own products against competitor offerings in real time. It delivers market intelligence to support sales performance, customer retention, and product development decisions.

Key Features

Real-time competitor product benchmarking
Market intelligence reporting for sales and product teams
Full supply chain transparency across the insurance market

Target Users: Insurance carriers and brokers in the Nordic and European markets

Insuroguide

A digital marketplace for personal and property insurance products. Insuroguide analyzes and compares insurance policy content across the market and matches policies to individual customer needs, items, and preferences.

Key Features

Policy content analysis and comparison across insurers
Customer-need matching and personalization
Designed for consumers seeking clarity in policy selection

Target Users: End consumers purchasing personal or property insurance

Technology Platform

The underlying cloud infrastructure supports both Insurodata and Insuroguide. The platform is designed for complex real-time analysis of large datasets with multiple variables, using parallel API communication with external systems.

Key Features

Cloud-based SaaS delivery
Parallel real-time data processing
Web API integrations with carrier and broker systems

Target Users: Insurance carriers, brokers, and consumer platforms

At a Glance

Founded: 2015
Headquarters: Vasteras, Sweden
Employees: 1-10
Funding: Acquired

Category & Focus

Category: Distribution & Sales
Subcategories: Insurance comparison competitive benchmarking market intelligence digital distribution
Insurance Verticals: P&C Personal
Target Customers: Carriers, Brokers