Ueno Seguros
Digital-first insurance carrier for Paraguay, distributed through the ueno bank app.
Overview
ueno Seguros is a digital-first insurance carrier based in Asuncion, Paraguay, writing Auto, Home, Commercial, Life, and Personal Accident policies that are quoted and issued digitally, without a branch network for policy sales.
Policies are distributed through the ueno bank mobile app and the company's web channels, complemented by a network of independent insurance agents that act as a business-to-business producer channel. Each product line has its own digital, self-service claims process (Autos, Hogar, Comercio, Vida, and Accidentes Personales), and policyholders and agents each have a dedicated web portal (Sebaot) for account management. The company's site assets are hosted on Amazon Web Services (S3, sa-east-1 region).
ueno Seguros is the continuation of Alfa S.A. de Seguros y Reaseguros, a carrier authorized by the Central Bank of Paraguay in 1989 that operated for more than three decades before being rebranded as ueno Seguros in 2022-2023 under the ueno digital-finance group. The company reports approximately 150% year-over-year growth in production and states it has grown its insured customer base to roughly 51,000 policyholders (company-reported figures, not independently verified). ueno Seguros sits within U Holdings S.a r.l., a Luxembourg-domiciled holding company majority tied to Grupo Vazquez S.A.E., alongside sibling entities ueno bank, ueno Casa de Bolsa, ueno A.F.P.I., Red Digital S.A. (wepa), and Red Digital de Procesamientos S.A. (upay). European bank OTP Bank holds a 9.99% stake in U Holdings, a group-level investment that is not specific to the insurance subsidiary.
Products & Services
Tu Auto (Auto Insurance)
Automobile insurance sold in several tiers: a comprehensive Premium plan, an Esencial plan with personal-accident-style options, a liability-focused Responsable plan, a total-loss-only ueno Dano Total Unicamente plan, and a Pasajeros plan built for rideshare and taxi drivers on platforms such as Bolt, Uber, and MUV.
Tu Hogar (Home Insurance)
Multi-risk home insurance offered across seven tiered plans (ueno Hogar 1 through 7), covering the policyholder's home and belongings.
Tu Comercio (Commercial Insurance)
Business insurance for small and medium enterprises, covering the policyholder's business investment.
Tu Vida (Life Insurance)
Life insurance, bundled into Santa Clara Medicina Prepaga's medical prepaid plans since 2025.
Tus Accidentes Personales (Personal Accident Insurance)
Standalone personal accident coverage, also offered as a component of other product lines such as the Auto Esencial plan.
At a Glance
- Founded
- 1989
- Headquarters
- Asuncion, Paraguay
- Employees
- 11-50
Category & Focus
- Category
- Distribution & Sales
- Insurance Verticals
- P&C Personal Life & Annuity
- Target Customers
- Consumers
Similar Companies
-
WWerttiVakuutuskaverisi -- your insurance comparison companion in Finland
-
StubDigital auto-insurance quoting and distribution platform for Brazil -
SaltodigitalA quoting and CRM platform for independent insurance agents and brokers in Mexico. -
Srovnavace-sjednavaceInsurance comparison and digital binding software for Czech brokers and insurers -
SNB GroupTechnology that moves the insurance business -
Senang InsuranceEmbedded insurance and takaful distribution platform for Malaysia, Singapore, and the Philippines.
Last updated: 2026-08-09