Overview
TUITO is an embedded insurance distribution platform for e-commerce and retail merchants, enabling online retailers, travel agencies, and platform businesses to offer insurance products to their customers via API integration. The company serves as an insurance intermediary, partnering with licensed carriers to develop and distribute insurance products on behalf of merchant partners.
The platform provides a RESTful API and white-label capabilities that allow merchants to embed product protection, travel cancellation, and other insurance products directly into their sales flows. TUITO handles the underlying insurance operations -- including carrier relationships, product configuration, and partner management -- so merchants can offer coverage without building insurance infrastructure internally.
Founded in Prague in 2021, TUITO has built integrations with more than eight e-commerce and travel platforms across Central Europe, working with customers including Slevomat, Campiri, and Boataround. The company raised USD 1.1M in seed funding from N1/Nation 1 and received co-investment support from the European Union. TUITO was named Insurtech of the Year 2023 by Mastercard.
Products & Services
Embedded Insurance API
A RESTful API platform that enables merchants to integrate insurance products into their existing checkout flows and point-of-sale systems. Partners can embed coverage offerings without managing claims or carrier relationships.
Key Features
- Rapid API integration with e-commerce and booking platforms
- Real-time quoting and policy issuance
- Carrier-agnostic architecture supporting multiple insurance partners
Target Users: Online retailers, travel agencies, platform businesses
Product Protection
Insurance coverage for electronics, bikes, sports equipment, and other consumer goods sold through e-commerce channels. Allows retailers to add protection plans at point of sale and increase transaction value.
Key Features
- Coverage for electronics, sports equipment, and bicycles
- Seamless checkout integration
- Merchant-branded policy experience
Target Users: E-commerce retailers
Travel Insurance
Travel cancellation and travel protection insurance for travel agencies, hotel booking platforms, and hospitality services. Distributed via API integration into booking flows.
Key Features
- Travel cancellation coverage
- Trip protection products
- Integration with hotel and travel booking systems
Target Users: Travel agencies, hospitality platforms
White-Label Solutions
Fully rebranded insurance products that merchant partners can offer under their own name. TUITO manages backend carrier connections, compliance, and claims handling.
Key Features
- Partner-branded insurance products
- Backend carrier and compliance management
- Configurable product parameters for partner needs
Target Users: E-commerce platforms, marketplace operators
At a Glance
- Founded
- 2021
- Headquarters
- Prague, Czech Republic
- Employees
- 1-10
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance API Distribution White-Label Insurance
- Insurance Verticals
- P&C Personal Specialty/E&S
- Target Customers
- Merchants, E-commerce Platforms, Travel Agencies
Customers
- Slevomat (Czech e-commerce)
- Mobil pohotovost
- e-Chalupy
- Campiri
- Boataround
- eHotel
- PrestaShop
- Outfindo
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Last updated: 2026-06-25