Tugger

White-label towing protection for car rental and roadside assistance companies

Specialty Solutions Growth

Overview

Tugger is a B2B specialty insurtech based in Tel Aviv that provides white-labeled City Towing Protection (CTP) products to car rental and roadside assistance companies in the P&C space. The platform addresses a gap in mobility customer protection: when rental vehicles are towed for illegal parking in unfamiliar cities, drivers are often left without assistance or reimbursement.

The company delivers its towing protection through two integrated offerings: a white-label CTP product that partners embed into their customer experience, and a Smart City Towing Alert Platform that gives operators and municipalities real-time visibility into urban towing events. Distribution is entirely B2B, with car rental companies and roadside assistance providers offering the protection as a value-added service. The CTP product reimburses towing fees up to USD 150 and includes car-locator assistance to help drivers find their vehicles. Reimbursement is processed within days.

Tugger has served over 100,000 drivers across its distribution network. The product achieves a 27% conversion rate at point of sale and 7% through online channels, indicating strong demand among rental customers offered the coverage.

Products & Services

City Towing Protection (CTP)

White-labeled towing protection product for car rental and roadside assistance companies. When a customer's rental vehicle is towed for illegal parking, the platform helps locate the vehicle and reimburses towing fees up to USD 150.

Key Features

Towing fee reimbursement (up to USD 150 per incident)
Car-locator assistance integrated into partner apps and websites
Rapid reimbursement processing within days
Configurable as standalone or bundled with existing coverage

Target Users: Car rental companies, roadside assistance providers, auto insurance carriers offering mobility services

Smart City Towing Alert Platform

Technology platform providing real-time towing event data and alerts for urban towing operations. Supports coordination between municipalities, towing operators, and mobility service providers.

Key Features

Real-time towing event alerts
City-wide towing visibility for operators and municipalities
Integration with towing infrastructure
Supports coordination across urban towing networks

Target Users: Municipalities, towing operators, mobility platforms

At a Glance

Headquarters: Tel Aviv, Israel
Employees: 11-50

Category & Focus

Category: Specialty Solutions
Subcategories: Embedded Insurance Towing Protection Roadside Assistance Technology
Insurance Verticals: P&C Personal Specialty/E&S
Target Customers: Carriers, Agents/Agencies