Overview
Thumbscore is a behavioral economics and AI-powered financial wellness platform that serves employers and insurance carriers through employee benefits programs. The company helps individuals assess their financial health across six key domains (spending, debt, saving, protection, future, and estate) and delivers personalized guidance tailored to their situation. Founded in 2018 and based in Wichita, Kansas, Thumbscore brings together expertise in behavioral science, artificial intelligence, and insurance technology to address financial stress in the workplace.
The platform combines a 90-second initial assessment tool with ongoing quarterly check-ins, progress tracking, and personalized recommendations. Core to the offering is a decision support engine that delivers guidance through the Pro Tips feature, paired with educational content including articles, podcasts, videos, and interactive quizzes. The platform integrates with employee benefits platforms and payroll systems to deliver recommendations and connect employees with appropriate insurance and savings products based on their assessed financial needs.
Thumbscore has attracted strategic partnerships with major insurers, including Western & Southern Financial Group (term life insurance integration announced in September 2024). The company is part of the Plug and Play Batch 13 Insurtech Accelerator and received support through the Global Insurance Accelerator (GIA) program. Leadership includes CEO David Thorne, with a background in finance transformation at Boeing, and CTO Dr. Paul Peloquin, who brings 25+ years of software development experience and patents in artificial intelligence and quantum computing.
Products & Services
Financial Wellness Assessment
A 90-second behavioral assessment tool that evaluates financial health across six domains: spending, debt, saving, protection, future, and estate planning. Designed for quick employee engagement with 90% completion rates.
Key Features
- Rapid initial assessment (90 seconds)
- Six-domain financial health scoring
- Non-intrusive evaluation approach
- High engagement metrics (90% completion)
Target Users: Corporate employees via employer benefits programs
Personalized Guidance Engine
Decision support platform that delivers individualized financial recommendations through the Pro Tips feature based on assessment results and employee profile data.
Key Features
- Behavioral science-driven recommendations
- AI-powered personalization
- Integrated education library (articles, podcasts, videos, quizzes)
- Initial, re-engagement, and lifetime engagement content
Target Users: Individual employees seeking financial guidance
Progress Tracking & Quarterly Checkup
Ongoing assessment mechanism allowing employees to monitor financial health improvements and receive updated recommendations over time.
Key Features
- Periodic reassessment capability
- Score progress tracking
- Updated personalized recommendations
- Long-term engagement support
Target Users: Employees tracking financial wellness progress
Product Integration & Recommendations
Platform facilitates connections between employees and appropriate insurance and savings products matched to their assessed financial needs, with integration capabilities for third-party offerings.
Key Features
- Product matching based on assessment
- Integration with insurance carriers
- Savings product recommendations
- Third-party product connectivity
Target Users: Carriers offering insurance and savings products to employees
At a Glance
- Founded
- 2018
- Headquarters
- Wichita, Kansas, USA
- Employees
- 3-10
- Funding
- Seed
Category & Focus
- Category
- Customer Engagement
- Subcategories
- Financial wellness behavioral economics employee benefits
- Insurance Verticals
- Group Benefits Life & Annuity
- Target Customers
- Carriers, Employers, Brokers
Customers
- Western & Southern Financial Group (term life insurance integration)
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Last updated: 2026-06-17