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Synatic

The hybrid integration platform purpose-built to solve data complexity for insurance organizations.

Insurtech Infrastructure Growth Seed
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Overview

Synatic is a modern data integration and automation platform purpose-built for the insurance industry. The company's Hybrid Integration Platform (HIP) combines ETL, API management, workflow integration, and data warehousing into a unified no-code/low-code solution that enables insurance organizations to eliminate data silos and automate complex workflows without custom development.

Founded in 2017 by Martin Naude in Newark, Delaware, Synatic emerged from recognizing that the insurance industry's reliance on legacy agency management systems (AMS) and disconnected point solutions creates persistent data quality and productivity challenges. The platform provides prebuilt connectors to over 30 insurance technology platforms -- including Vertafore AMS360, Hawksoft, Sagitta, Salesforce, and HubSpot -- allowing agencies, MGAs, carriers, and brokers to move, cleanse, and operationalize data at scale. The company claims its platform can reduce integration costs by up to 80%.

Synatic serves independent insurance agencies, regional brokers, MGAs, and carriers across North America, with employees across three continents. The company has also expanded into adjacent sectors including credit unions, real estate, and wealth management. Synatic is backed by investors including Allan Gray E-Squared Ventures, UW Ventures, Endeavor, Adansonia Group, and E Squared Capital Management.

Products & Services

AgencyFuse Connect

Bi-directional AMS-to-CRM data integration that synchronizes policy, customer, and claims data between agency management systems and CRM platforms.

Key Features

  • Bi-directional sync between AMS and CRM systems
  • Policy, customer, and claims data synchronization
  • Supports Vertafore AMS360, Hawksoft, Sagitta, Salesforce, HubSpot, and more

Target Users: Independent insurance agencies, regional brokers

AgencyFuse Correct

Continuous data cleansing and deduplication for AMS systems, consolidating client, lead, and contact records to improve data quality and reduce redundancy.

Key Features

  • Automated deduplication of client and contact records
  • Continuous data quality monitoring and correction
  • Consolidates fragmented records across AMS systems

Target Users: Insurance agencies managing large contact databases

AgencyFuse Match (MatchX)

Automated policy download matching and commission calculation that prevents data overwriting and mismatched records during AMS imports.

Key Features

  • Intelligent policy download matching
  • Commission calculation automation
  • Prevents record overwriting during imports

Target Users: Agencies and MGAs processing high volumes of policy downloads

CommRecon

Commission reconciliation automation that streamlines statement processing, reconciliation, and commission calculation workflows.

Key Features

  • Automated commission statement processing
  • Reconciliation workflow automation
  • Commission calculation and reporting

Target Users: Insurance agencies, brokers, and MGAs reconciling carrier commissions

CrossRev IQ

Data-driven opportunity identification tool that automates detection of underinsured accounts for cross-sell and upsell initiatives.

Key Features

  • Automated identification of underinsured accounts
  • Cross-sell and upsell opportunity flagging
  • Data-driven revenue growth insights

Target Users: Agencies and brokers seeking organic growth from existing books of business

COI Solution

Certificate of Insurance management and automation for streamlining COI issuance and tracking.

Target Users: Commercial lines agencies managing certificate workflows

Data Warehouse

Centralized data repository that consolidates data across agency systems, enriching records and improving renewal and claims monitoring.

Key Features

  • Unified data repository across all agency systems
  • Data enrichment and record consolidation
  • Renewal and claims monitoring support

Target Users: Agencies and MGAs seeking enterprise-level data visibility

Synatic Hybrid Integration Platform (HIP)

The core platform combining ETL, API management, integration, and data warehousing with a drag-and-drop flow builder and no-code/low-code development capabilities.

Key Features

  • No-code/low-code drag-and-drop flow builder
  • 30+ prebuilt insurance technology connectors
  • REST-based API management with JSON transformation
  • ACORD Standards compliance and AL3 messaging format
  • Annual contract pricing from Basic to Enterprise Plus tiers

Target Users: Insurance organizations requiring enterprise-grade integration without custom development

At a Glance

Founded
2017
Headquarters
Newark, Delaware, USA
Employees
11-50
Funding
Seed

Category & Focus

Category
Insurtech Infrastructure
Subcategories
Data Integration ETL API Management Workflow Automation Data Warehousing
Insurance Verticals
P&C Commercial P&C Personal Specialty/E&S
Target Customers
Agents/Agencies, Brokers, MGAs/MGUs, Carriers

Customers

  • Tokio Marine HCC
  • LWCC
  • PSA Insurance and Financial Services
  • Trailblazer Technology
  • North Risk Partners
  • Hummel Insurance
  • Morris and Garritano
  • McMichael Insurance

Links

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Last updated: 2026-06-06