Suthub

B2B2C digital insurance distribution ecosystem connecting insurers, channels, and consumers across Latin America

Distribution & Sales Growth Seed

Overview

Suthub is an insurance distribution technology platform for insurers, brokers, and distribution channels across Brazil and Latin America. The platform operates as a pre-connected ecosystem that links more than 50 insurance companies offering approximately 280 products with over 1,200 physical and digital distribution channels, enabling multi-party insurance sales and quotation workflows through a single API integration.

The platform delivers its capabilities through a SaaS API model that supports quoting, binding, and product distribution across banking, retail, and broker channels. A predictive offer engine uses machine learning to surface contextually relevant products for each channel and customer combination. Suthub also developed the Sistema de Registro de Operaciones (SRO) for Brazil's insurance regulator Susep in partnership with registrars B3, CERC, and CSD, positioning the company as infrastructure for Brazil's Open Insurance initiative.

Founded in 2017 by CEO Renato Jose Ferreira, Suthub has grown to serve more than 50 insurers and facilitate access to insurance products for millions of consumers. The company expanded internationally in 2021 with a European office and has received BRL 10 million in investment. In 2025, Suthub was recognized in the 100 Open Startups Open Innovation Awards as a Champion of the Decade in the InsurTech category.

Products & Services

Distribution Ecosystem Platform

A pre-connected multi-party platform linking insurers, assistance companies, payment processors, brokers, and distribution channels. The platform supports hundreds of thousands of insurance quotations and sales across more than 1,200 outlets.

Key Features

Connects 50+ insurance companies with 280+ products to 1,200+ distribution channels
Supports physical and digital channel models
Multi-party settlement and payment processing
Real-time quotation and binding capabilities

Target Users: Insurers, brokers, banks, retailers, and distribution channel operators

Predictive Offer Engine

An AI and machine learning layer that generates personalized insurance product recommendations in real time, drawing on centralized market data to surface the most contextually relevant products for each channel and customer scenario.

Key Features

Machine learning-based product matching
Centralized market data aggregation
Real-time recommendations at point of sale
Channel-specific product surfacing

Target Users: Distribution channels, insurers seeking higher conversion rates

Open Insurance Infrastructure -- SRO

Development and operation of the Sistema de Registro de Operaciones (SRO) for Brazil's insurance regulator Susep, built in partnership with authorized registrars B3, CERC, and CSD. The system functions as a data centralizer with standardized submission, online data analysis, and insights generation for the regulatory environment.

Key Features

Data centralization for Susep regulatory reporting
Standardized information submission workflows
Online data analysis and insights generation
SRO v3 in development with expanded requirements for 2026 implementation

Target Users: Insurance companies operating in Brazil's regulated market

At a Glance

Founded: 2017
Headquarters: Sao Paulo, Brazil
Employees: 11-50
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Digital insurance distribution API platform embedded insurance channel management Open Insurance infrastructure
Insurance Verticals: P&C Personal P&C Commercial Life & Annuity Specialty/E&S
Target Customers: Carriers, Brokers, MGAs/MGUs, Agents/Agencies, Consumers