Sure Insurance

The AI layer for intelligent insurance, enabling carriers and brands to deliver digital insurance programs at enterprise scale.

Insurtech Infrastructure Established Series C - USD 123M total

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Overview

Sure is an AI-native insurance infrastructure platform that provides enterprise SaaS and APIs enabling carriers, brands, managing general agents (MGAs), and e-commerce platforms to deliver complete digital insurance programs. Founded in 2015, the platform is purpose-built with AI agents embedded into every product component—from underwriting and rating through payments, claims handling, and customer service—rather than bolting AI onto legacy systems.

Sure serves Fortune 500 customers including Mastercard, Procter & Gamble, Volvo, and Chubb. The platform handles the complete insurance lifecycle through agentic AI: autonomous underwriting decisions land in auditable ledgers, claims triage and settlement run through AI-powered FNOL intake, and renewal conversations surface only exceptions that require human review. Every agent action exposes as callable tools for integration with external systems and other agents.

The company raised USD 100M in Series C funding (2021) at a USD 550M valuation, led by Declaration Partners and Kinnevik, with participation from W.R. Berkley, Menlo Ventures, and WndrCo. 2026 milestone: digital jewelry insurance platform launch with Jewelers Mutual featuring full lifecycle delivery from quote to claims.

Products & Services

Underwriting AI

Automated policy rating and underwriting that applies filed rates, carrier splits, and binding authority. Prices policies and issues them in under one second, with every decision logged in an auditable ledger for compliance oversight.

Key Features

Automated rating against released rates
Carrier split and authority management
Sub-second policy binding
Auditable underwriting ledger
Complex logic handling

Target Users: Carriers, MGAs, program managers

Claims AI

Automates first notice of loss (FNOL) intake, triage, and settlement. Runs coverage verification and generates fully documented claims decisions with audit logs that integrate into adjuster CRM systems.

Key Features

FNOL intake automation
Coverage verification
AI-assisted settlement
CRM system integration
Audit trail generation

Target Users: Carriers, Claims departments, Adjusters

Payments AI

Manages fund movement across premiums, commissions, carrier sweeps, and refunds with automatic reconciliation against the policy ledger. Eliminates manual monthly close cycles for insurance-native payment processing.

Key Features

Cross-functional fund routing
Automatic reconciliation
No monthly close cycles
Policy ledger integration
Carrier sweep management

Target Users: Finance teams, Carriers, MGAs

Service AI

Handles renewal conversations and customer service interactions, automatically shipping complete session logs to customer CRM systems. Routes only calls requiring human judgment to live agents.

Key Features

Renewal conversation automation
Session logging to CRM
Human routing for exceptions
24/7 availability
CRM system integration

Target Users: Customer service teams, Carriers, Marketplace platforms

Verify AI & Launch AI

Coverage verification for active policies and rapid new insurance product launch support, enabling faster time-to-market for go-to-market acceleration.

Key Features

Real-time coverage checks
Launch workflow automation
Time-to-market reduction
Implementation efficiency gains

Target Users: Product teams, New program launches, Carriers

At a Glance

Founded: 2015
Headquarters: Santa Monica, California
Employees: 201-500
Funding: Series C - USD 123M total

Category & Focus

Category: Insurtech Infrastructure
Subcategories: API platforms underwriting automation claims automation payment processing
Insurance Verticals: P&C Specialty/E&S Commercial
Target Customers: Carriers, Brands, MGAs, Marketplace Platforms, SaaS Providers