Overview
Super.mx is a property, life, and health insurance MGA operating in Mexico and Latin America, selling direct to consumers via a mobile-first digital platform. Co-founded in 2019 by CEO Sebastian Villarreal and two other insurance industry veterans, the company targets the underinsured emerging middle class across the region -- a market historically underserved by traditional carriers and intermediaries.
The company underwrites property coverage focused on natural disaster risks (earthquake, flood, hurricane), life insurance, and supplemental health products. Super.mx holds binding authority to issue policies directly, with capacity backed by carrier partners. Its product design emphasizes transparent terms, automated claims assessment, and rapid payouts without requiring adjusters for eligible claims.
As of the 2021 Series A, Super.mx had raised USD 9.6M across seed and growth rounds. Investors include ALLVP, Goodwater Capital, Better Tomorrow Ventures, 500 Startups Mexico, Anthemis, and angel investors from companies including Ethos and Clearcover. The company distributes exclusively via direct-to-consumer channels, using mobile and web applications to acquire and service policyholders.
Products & Services
Property Insurance
Homeowner and renter coverage protecting against natural disaster perils common to Latin America, including earthquake, flood, and hurricane. Designed for consumers who have historically lacked access to affordable property protection.
Key Features
- Earthquake, flood, and hurricane protection
- Rapid automated payouts for eligible claims
- Transparent coverage terms with no adjuster requirement
Target Users: Homeowners and renters in Mexico and Latin America
Distribution: Direct-to-consumer via mobile app and web platform
Life Insurance
Individual life insurance products designed for Latin American families, with straightforward coverage terms and automated claims processing.
Key Features
- Death benefit coverage
- Automated claims assessment
- Accessible premiums for the emerging middle class
Target Users: Families in Mexico and Latin America
Distribution: Direct-to-consumer via mobile app and web platform
Health & Supplemental Coverage
Medical expense and supplemental health insurance options tailored to regional healthcare needs and cost structures.
Key Features
- Medical expense coverage
- Preventive health programs
- Supplemental benefit options
Target Users: Individuals and families in Mexico and Latin America
Distribution: Direct-to-consumer via mobile app and web platform
At a Glance
- Founded
- 2019
- Headquarters
- Mexico City, Mexico
- Employees
- 51-200
Category & Focus
- Category
- Specialty Solutions
- Insurance Verticals
- P&C Personal Life & Annuity Health
- Target Customers
- Consumers
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Last updated: 2026-06-25