String and Key

R&D studio behind Wysh, a digital-first life insurance platform for embedded financial protection

Distribution & Sales Growth Acquired

Overview

String and Key is a software R&D studio focused on embedded insurance and digital financial protection platforms. The company builds and operates Wysh, a digital-first life and health insurance carrier rated AM Best A- and backed by Northwestern Mutual. Through Wysh, String and Key provides life insurance products directly to consumers and delivers white-label embedded insurance solutions to banks, credit unions, and fintech platforms.

Wysh offers streamlined underwriting based on lifestyle and health questions -- no medical exam required for many applicants -- and integrates with financial institution infrastructure via REST APIs. The platform supports direct-to-consumer term life policies and an embedded "Life Benefit" product that financial institutions can deploy within deposit and digital banking accounts. String and Key also operates a producer program allowing financial partners to offer insurance to their customers on a commission or no-cost basis.

The company has established partnerships with banking and fintech platforms including Q2, Beem, UNest, and multiple community banks and credit unions. Wysh was acquired by Northwestern Mutual in April 2021 and operates under capital support agreements that maintain regulatory solvency requirements. String and Key reports approximately 63 employees across offices in New York and Milwaukee.

Products & Services

Wysh Life Insurance Platform

Digital-first life and health insurance carrier offering term life products with streamlined underwriting and no medical exam requirement for qualifying applicants.

Key Features

Simplified application with lifestyle and health questions only
AM Best A- rated carrier through Wysh Life and Health Insurance Company
Direct-to-consumer term life coverage with flexible benefit amounts

Target Users: Individual consumers seeking life insurance coverage

Life Benefit (Embedded Insurance)

Micro-life insurance product embedded into deposit accounts, digital wallets, and stablecoin platforms, offering seamless insurance integration for banking partners.

Key Features

API-based integration with digital banking platforms
Compatible with Q2 digital banking infrastructure
No additional cost to consumers in certain partner configurations

Target Users: Banks, credit unions, and fintech platforms

Insurance as a Service (White-Label)

White-label life insurance platform allowing financial institutions to offer branded life insurance products faster than building their own carrier relationships.

Key Features

White-label and co-branded deployment options
Commission-based producer program for financial institution partners
Regulatory compliance managed by Wysh (NY DFS and NJ DBI oversight)

Target Users: Community banks, credit unions, fintech companies

At a Glance

Founded: 2009
Headquarters: New York, NY
Employees: 51-200
Funding: Acquired

Category & Focus

Category: Distribution & Sales
Subcategories: Embedded Insurance Insurance as a Service White-Label Insurance
Insurance Verticals: Life & Annuity
Target Customers: Carriers, Banks, Fintech Platforms, Consumers