softfair

Insurance distribution software for brokers, broker pools, and financial distributors in Germany

Distribution & Sales Established Bootstrapped

Overview

softfair is a distribution and sales technology platform serving insurance brokers, broker pools, and financial distributors in Germany and the broader EMEA market. The company has focused exclusively on insurance distribution software for more than 35 years, covering life and annuity, income security, health, and property and casualty segments.

The platform delivers product comparison and quotation tools, digital application processing, policy and portfolio management, commission accounting, and a policyholder-facing app within a single modular SaaS architecture. New modules released in recent periods extend coverage to disability, inability to earn, basic capability, and dread disease insurance. The system integrates with the inSign digital signing solution and connects directly to carrier backend systems for data exchange.

softfair operates from Hamburg with a second location in Bavaria and employs approximately 110 staff. The company is bootstrapped with no public funding rounds on record and holds ISO 27001:2022 certification for information security management.

Products & Services

Comparison Solutions (Vergleichsloesungen)

Product comparison and quotation tools providing brokers and distributors real-time access to insurance product databases across multiple carriers and segments.

Key Features

Multi-carrier product comparison across insurance lines
Real-time quotation calculations
Coverage for life, disability, health, and P&C segments

Target Users: Insurance brokers, broker pools, and financial distributors

Digital Application (Digitaler Antrag)

End-to-end digital application processing developed in partnership with insurance carriers, integrating with insurer systems to reduce manual steps in the customer onboarding process.

Key Features

Digital application workflow from quotation to submission
Carrier system integrations for direct data transfer
Reduced paperwork in the broker-to-carrier application chain

Target Users: Brokers and distributors submitting applications to carriers

Platform (Customer and Contract Management)

Modular SaaS platform that functions as the operational hub for insurance distribution organizations, covering customer management, policy and portfolio tracking, and commission accounting.

Key Features

Customer relationship management for distribution organizations
Policy and portfolio management
Commission and remuneration accounting

Target Users: Broker pools, financial distributors, and independent brokers

Health and Income Security Module (Kranken Modul)

A module covering health, disability (Erwerbsunfahigkeit), income protection, basic capability (Grundfahigkeit), and dread disease insurance. Features a real-time calculation engine, inSign digital signing, and open case management.

Key Features

Real-time calculations for health and income security products
Integrated digital signing via inSign
Open case management for active policy servicing

Target Users: Brokers specializing in life, disability, and health insurance

End-Customer App (Endkundenapp)

A policyholder-facing application allowing customers to access and manage their insurance contracts and quotes.

Key Features

Policyholder access to active contracts
Quote review and management
Self-service portal for policyholders managed by broker clients

Target Users: End customers of broker and distribution organization clients

At a Glance

Founded: 1988
Headquarters: Hamburg, Germany
Employees: 51-200
Funding: Bootstrapped

Category & Focus

Category: Distribution & Sales
Subcategories: Comparison & Quotation Agency Management Digital Application Portfolio Management
Insurance Verticals: Life & Annuity P&C Personal P&C Commercial Health
Target Customers: Brokers, Agents/Agencies