SMITSU

Insurance comparison and quotation platform for brokers and financial consultants in Singapore and APAC

Distribution & Sales Growth Bootstrapped

Overview

SMITSU (Smart InsurTech Support) is a distribution and sales technology platform for insurance brokers and financial consultants operating in Singapore and the broader APAC region. The company provides automated insurance comparison and quotation tools that allow brokers to retrieve and compare quotes from multiple insurers without manually visiting each insurer's portal.

The platform delivers real-time quotations in approximately 45 seconds through direct API integrations with 16 or more insurance providers. Core capabilities include side-by-side policy comparison, automatic proposal form pre-population, and centralized document management. The product is offered as a white-label SaaS solution, allowing brokerage firms and financial institutions to deploy customized comparison portals under their own branding. Coverage spans motor, personal accident, and travel insurance product lines.

SMITSU is certified by the Singapore FinTech Association (SFA) as an InsurTech provider and has received support through the Monetary Authority of Singapore (MAS) Digital Acceleration Grant via a partnership with SG Alliance. The platform serves more than 1,000 financial consultants, with documented case studies including Financial Alliance and Assure General Insurance, the latter reporting a 60% reduction in manual processes and a quotation turnaround reduced to approximately 4 hours.

Products & Services

Insurance Comparison Platform

A SaaS-based comparison engine that aggregates real-time quotes from 16+ insurance providers across motor, personal accident, and travel insurance categories. Brokers and financial consultants access a single portal to retrieve, compare, and present policy options to clients.

Key Features

45-second automated quote generation across multiple insurers
Side-by-side policy comparison with coverage and pricing details
Autofill functionality for insurance proposal forms based on customer inputs
Centralized document management for client records, forms, and policy documents
White-label portal customization for brokerages and financial institutions

Target Users: Insurance brokers, independent financial advisors, and brokerage firms operating in Singapore and APAC

Motor Insurance Comparison

Access to quotes from 16+ insurers covering 150+ motor insurance plans through a single interface.

Key Features

Real-time quotes from 16+ Singapore motor insurers
Coverage of 150+ distinct motor insurance plans
Direct API connectivity with insurer systems

Target Users: Brokers and financial consultants handling vehicle insurance

At a Glance

Founded: 2019
Headquarters: Singapore
Employees: 1-10
Funding: Bootstrapped

Category & Focus

Category: Distribution & Sales
Subcategories: Insurance comparison quotation platforms broker tools white-label portals
Insurance Verticals: P&C Personal Specialty/E&S
Target Customers: Brokers, Agents/Agencies

Customers

Financial Alliance (EasiCompare platform pilot partner)
Assure General Insurance (AGI SG) -- 60% reduction in manual processes, quotation lead time reduced to 4 hours
SG Alliance -- EasiCompare platform partner