SmartFinancial
Insurance comparison marketplace connecting consumers with carriers and agents across all 50 US states.
Overview
SmartFinancial is a consumer-facing insurance comparison marketplace serving individual shoppers and insurance agents across auto, home, health, life, Medicare, renters, and commercial lines. Founded in 2012 under the name Contactability by Lev Barinskiy and rebranded as SmartFinancial in 2016, the company operates from Costa Mesa, California with more than 320 employees as of 2025.
The platform delivers real-time multi-carrier quote comparisons through an AI and machine-learning powered rate engine integrated with more than 200 insurance companies. Consumers use the free marketplace to compare options across major personal and commercial lines, while insurance agents and agency partners access a lead generation service that connects them with qualified in-market prospects. The platform also includes automated discount identification to surface the most relevant offers for each shopper.
SmartFinancial has served more than 30 million insurance shoppers as of 2025 and maintains over 6,500 carrier relationships across all 50 states. The company earned recognition from Deloitte's Fast 500 program as one of the fastest-growing technology companies in North America in both 2018 and 2019, and has been named a Best Place to Work in Orange County four consecutive years.
Products & Services
Consumer Marketplace
Free multi-carrier comparison engine allowing consumers to compare real-time quotes across auto, home, health, life, Medicare, renters, and commercial insurance from more than 200 carriers.
Key Features
- Multi-carrier real-time quote comparison
- Automated discount identification
- Coverage across all 50 US states
- Seven major insurance line categories
Target Users: Individual insurance shoppers
Agent Platform
Lead generation and matching service connecting insurance agents and agency partners with qualified in-market consumers.
Key Features
- Digital lead generation pipeline
- In-market consumer matching
- Multi-line lead categories
- Agency partner tools
Target Users: Insurance agents, agency partners
Real-Time Rate Engine
AI and machine-learning powered technology that matches consumers to the most relevant carrier options based on their needs and profile.
Key Features
- AI and ML-based consumer-carrier matching
- Real-time rate retrieval across 200+ carriers
- API access available to partners
Target Users: Carrier and agency partners
At a Glance
- Founded
- 2012
- Headquarters
- Costa Mesa, CA, USA
- Employees
- 201-500
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance Comparison Marketplace Lead Generation Digital Storefront
- Insurance Verticals
- P&C Personal Health Life & Annuity P&C Commercial
- Target Customers
- Consumers, Agents/Agencies, Carriers
Customers
- Progressive
- Allstate
- Nationwide
- Liberty Mutual
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Last updated: 2026-04-09