SmartBuddy
Online insurance comparison and distribution platform for Vietnamese consumers
Overview
SmartBuddy is a digital insurance comparison and distribution platform serving consumers in Vietnam. The platform allows users to compare insurance products from multiple carriers, select coverage, and complete purchases entirely online without paperwork.
The platform supports electronic contract generation, enabling transactions to be completed in under five minutes. Customers can also file and manage claims through the platform, reducing the need for in-person or paper-based processes. SmartBuddy connects consumers directly with insurance products from established Vietnamese carriers including PVI Insurance and PTI Insurance.
SmartBuddy is backed by Fram^ Group (Fram Skandinavien AB), a Swedish-Vietnamese venture builder and software development company listed on Nasdaq First North Stockholm since 2017. The company operates within Vietnams growing digital insurance market, targeting middle-income consumers seeking affordable, accessible coverage starting at 10,000 VND per month.
Products & Services
Insurance Comparison Platform
A digital marketplace where Vietnamese consumers can compare insurance and financial products from multiple carriers side by side, including pricing, coverage features, and customer reviews.
Key Features
- Real-time product comparison across multiple carriers
- Detailed coverage and pricing breakdowns
- Customer reviews and product ratings
Target Users: Individual consumers seeking personal insurance coverage
Direct Online Purchase
Consumers can purchase insurance products through the platform using electronic contracts, replacing traditional paper-based documentation. Purchases are completed in under five minutes, with initial form completion taking approximately 30 seconds.
Key Features
- Electronic contract generation
- Multiple payment methods (bank cards and cash)
- Packages starting from 10,000 VND/month
Target Users: Individual consumers purchasing health, accident, and other personal insurance products
Online Claims Processing
The platform provides a digital channel for filing and tracking insurance claims, allowing policyholders to submit claim information and receive support online.
Key Features
- Online claim submission
- Claims status tracking
- Integration with partner carrier claims processes
Target Users: SmartBuddy policyholders
At a Glance
- Founded
- 2022
- Headquarters
- Ho Chi Minh City, Vietnam
- Employees
- 11-50
- Funding
- PE-Backed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance Comparison Digital Distribution Embedded Insurance
- Insurance Verticals
- P&C Personal Health
- Target Customers
- Consumers
Customers
- Vietnamese consumers seeking online insurance comparison and purchase
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Last updated: 2026-06-25