SK Trend

Insurance broker management platform for the Hungarian market

Distribution & Sales Established Acquired

Overview

SK Trend builds broker management software for insurance intermediaries in Hungary, serving the P&C vertical. Its core product, CKB4 (marketed as SK MAX), is an end-to-end platform that combines policy comparison, digital contracting, and portfolio and commission management for insurance brokerages.

Now in its 21st version, CKB4 is delivered as a hosted system that brokerage staff use directly, unifying tasks that would otherwise sit across separate tools. It includes modules for combined online-and-agent sales, campaign and CRM management, paperless policy contracting, and a shared digital workspace for ongoing client communication.

More than 230 Hungarian brokerage firms use CKB4, and partners conclude over 20,000 contracts per month through the platform. In March 2026, Vesta Software Group, a Jonas Software company, acquired SK Trend; the founders remained with the business, which continues to operate as a distinct Hungarian insurtech brand within the Vesta group.

Products & Services

CKB4 / SK MAX System

The company's flagship broker management platform, the market-leading system of its kind in Hungary. It combines multi-insurer policy comparison, self-service contracting, and portfolio and commission management in one system.

Key Features

Multi-insurer tariff comparison
Self-service, digital policy contracting
Portfolio and commission management and accounting

Target Users: Insurance brokerage firms and their agents

Hybrid Sales

A sales module that combines online, self-service speed with personal, agent-assisted expertise, letting brokers run digital and in-person sales through the same workflow.

Target Users: Insurance brokers and agents

Campaign and CRM

A campaign management and CRM module for building marketing campaigns and tracking leads and contracts to support portfolio growth.

Target Users: Insurance brokerage marketing and sales teams

Paperless Contracting

A digital contracting module that lets clients complete insurance policies without paper documents, replacing manual document handling with a faster process.

Target Users: Insurance brokers and their clients

Client Folder

A shared digital workspace for brokers and clients that supports ongoing communication and long-term relationship management.

Target Users: Insurance brokers and their clients

At a Glance

Founded: 2003
Headquarters: Budapest, Hungary
Employees: 11-50
Funding: Acquired

Category & Focus

Category: Distribution & Sales
Subcategories: Broker Management Platform Policy Comparison Commission Management
Insurance Verticals: P&C Personal P&C Commercial
Target Customers: Brokers, Agents/Agencies