Simplifi

End-to-end claims management platform connecting insurers, claims handlers, and contractor networks

Claims Technology Established PE-Backed

Overview

Simplifi (stylized as SIMPLIFi) is a cloud-based claims management platform built by CET (Claims and Emergency Technology), a UK insurtech company. The platform serves P&C carriers, claims management organizations, and their contractor networks, managing the full customer journey from First Notification of Loss (FNOL) and policy validation through contractor deployment and settlement. CET currently administers more than four million policies covering approximately one in eight UK residential properties.

The Simplifi platform is a proprietary, in-house developed solution hosted on Microsoft Azure. It integrates telephony via Twilio and provides web and mobile interfaces for all stakeholders -- insurers, claims handlers, and contractors. The system incorporates machine learning and AI-driven automation for FNOL intake, policy validation, and claims processing workflows.

CET was founded in 1988 and operates a network of over 2,000 independent, accredited engineers across the UK and Northern Ireland. The company received private equity backing from Palatine PE and has approximately 260 staff. In addition to the software platform, CET provides outsourced services including 24/7 home emergency response, underground services, and subsidence investigation.

Products & Services

Simplifi Platform

Cloud-based, end-to-end job management system that connects all parties in the claims management process. Manages the complete lifecycle from FNOL through contractor assignment, work completion, and settlement.

Key Features

Automated FNOL intake and policy validation
Machine learning and AI-driven process automation
Real-time claim tracking and visibility for all parties
Unlimited call volume handling with data analysis
Vulnerability monitoring and surge scalability
Web and mobile applications for insurers, handlers, and contractors
Integrated telephony via Twilio

Target Users: P&C carriers, claims management organizations, contractor networks

Outsourced Claims Services

CET provides outsourced claims and field services beyond the software platform.

Key Features

24/7 Home Emergency response nationwide
Underground Services: drainage investigation, repair, and CCTV surveying
Subsidence Investigation: foundation assessment, soil analysis, and building monitoring
Claims handling and accredited contractor network management

Target Users: UK insurers and claims management organizations requiring field service capability

At a Glance

Founded: 1988
Headquarters: Castle Donington, Derbyshire, United Kingdom
Employees: 201-500
Funding: PE-Backed

Category & Focus

Category: Claims Technology
Subcategories: Claims Management Software FNOL Automation Contractor Network Management
Insurance Verticals: P&C Personal P&C Commercial
Target Customers: Carriers, TPAs