simplesurance

Embedded insurance and cross-selling platform for e-commerce, OEM, travel, mobility, banking, and fintech

Distribution & Sales Established Acquired

Overview

Simplesurance is a Distribution & Sales platform for e-commerce retailers, OEMs, travel operators, financial institutions, and other digital businesses seeking to offer insurance products at the point of sale. Founded in 2012 in Berlin and now a wholly-owned subsidiary of Allianz X (acquired 2022), the company operates across 32 countries with offices in Berlin, Munich, Paris, Lisbon, Tokyo, and Mumbai.

The platform delivers embedded insurance through multiple integration models -- REST API, plug-and-play plugins, whitelabel shops, and retail portals -- enabling partners to embed insurance purchasing into checkout flows, mobile apps, and customer portals. A Central Integration Layer consolidates connections to multiple insurance carriers through a single API endpoint, supporting both synchronous and asynchronous processing. The platform also includes claim portals with digital first notification of loss, multi-language support, and service portals with self-service capabilities.

Simplesurance serves over 2,000 partner organizations including OnePlus, Huawei, Rakuten, and Revolut. Total disclosed external funding before acquisition exceeded USD 58M across several rounds from 2013 through 2020, with the company fully acquired by Allianz X in 2022.

Products & Services

REST API V3

Modern integration infrastructure providing a Central Integration Layer with a single API endpoint that harmonizes insurance products across multiple carriers. Supports both synchronous and asynchronous processing.

Key Features

Single API endpoint consolidating multiple carrier connections
Synchronous and asynchronous request processing
Secure, compliant integration foundation

Target Users: E-commerce platforms, OEMs, fintech companies, and any digital business integrating insurance at checkout

Plugin Solution

Plug-and-play integration for existing shop systems enabling rapid deployment of insurance cross-selling into e-commerce environments.

Key Features

Pre-built connectors for common e-commerce platforms
Minimal development effort for partner integration
Configurable product catalog per partner

Target Users: Online retailers and e-commerce merchants

Whitelabel Shop

Custom-branded insurance shopping experiences for aftermarket and retargeting campaigns.

Key Features

Full white-label branding for partner identity
Supports post-purchase and retargeting campaigns
Configurable product selection and pricing

Target Users: Retailers, OEMs, and brands seeking custom insurance storefronts

Retail Portal

Point-of-sale platform for local shops, call centers, and dealerships enabling direct insurance sales.

Key Features

Supports in-person and phone-based sales workflows
Multi-product catalog access for sales agents
Integration with existing CRM or POS systems

Target Users: Physical retailers, automotive dealerships, call center agents

Claim Portals

Digital first notification of loss (FNOL), claim status tracking with responsive design and multi-language support.

Key Features

Digital FNOL submission for end customers
Real-time claim status tracking
Multi-language and multi-brand support

Target Users: Insured customers, partner customer service teams

Allyz Platform

Travel, home, and cyber care management solutions available as web and mobile applications (Android/iOS).

Key Features

Covers travel, home, and cyber insurance verticals
Available on web, Android, and iOS
Comprehensive risk management tools for end users

Target Users: Consumers, travel and mobility partners

At a Glance

Founded: 2012
Headquarters: Berlin, Germany
Employees: 201-500
Funding: Acquired

Category & Focus

Category: Distribution & Sales
Subcategories: Embedded Insurance Cross-Selling Point-of-Sale Insurance API Integration
Insurance Verticals: P&C Personal Specialty/E&S Life & Annuity
Target Customers: Carriers, Brokers, MGAs/MGUs, Consumers