Sepas Holding

Online insurance distribution and digital claims platform for the Iranian market

Distribution & Sales Growth Bootstrapped

Overview

Sepas Holding is an Iranian insurance and financial technology holding company providing online insurance distribution and digital claims processing tools for the Iranian market. Formed in 2022 to consolidate three technology divisions (Insurance Tech, Travel Tech, and Finance Tech) originally established in 2017, the group operates through subsidiary Arya Pardaz Rayka Company, which manages its core insurance technology products.

The company delivers its insurance technology through two primary platforms: Bimeh.com, a comparison and online purchase marketplace connecting consumers with 20+ Iranian insurance carriers, and Bimeh.app, a mobile-first tool for digital damage assessment and claims submission. Additional offerings include a sales agent platform, an insurance tender management system, and digital marketing services supporting insurance distribution.

Sepas Holding operates as a bootstrapped, privately funded venture with approximately 40 staff across its three tech divisions. Its insurance platforms integrate with major Iranian carriers including Mo'alem, Parsian, Mellat, Sina, Pasargad, and Karafarin Insurance, positioning Bimeh.com as a broad-reach digital distribution channel within the domestic insurance market.

Products & Services

Bimeh.com

An online insurance comparison and purchase platform integrating offerings from 20+ Iranian insurance providers. Launched in April 2018, the platform enables consumers to compare pricing and coverage across multiple carriers and complete purchases online.

Key Features

Price and coverage comparison across 20+ carriers
Online purchase and policy issuance
24/7 customer support and consultation
Neutral, customer-oriented product presentation

Target Users: Individual consumers purchasing auto, personal, and supplementary insurance

Bimeh.app

A mobile-first platform enabling insured parties and damage assessors to submit and track claims digitally. The application reduces friction in the damage assessment workflow by replacing paper-based processes.

Key Features

Digital damage assessment submission
Claims status tracking
Workflow tools for damage assessors
Mobile-first design

Target Users: Policyholders, insurance damage assessors

Agent and Corporate Platforms

A suite of digital tools supporting insurance sales agents and corporate insurance procurement, including a dedicated agent sales platform and an insurance tender management system.