Milvik Bima Pakistan
Mobile-first health and life microinsurance for underserved consumers in Pakistan
Overview
Milvik Bima Pakistan is a mobile-first insurance distribution platform that delivers life and health microinsurance products to underserved and unbanked consumers in Pakistan. It operates as the Pakistan unit of the global BIMA/Milvik group.
The company distributes microinsurance bundled with telemedicine through a mobile app, combining hospitalization cashback, teleconsultations, and discounted pharmacy and lab services. Product development runs partly on the OutSystems low-code platform, and distribution is extended through telecom bundling with Jazz and a co-developed product with job portal ROZEE.PK.
Bima Pakistan serves more than 7 million customers across 166 districts in Pakistan, part of a global BIMA/Milvik footprint of 24 million customers across six countries (Ghana, Tanzania, Pakistan, Bangladesh, Sri Lanka, and Cambodia). The Pakistan and Tanzania operations are cash-flow positive. The group has raised an estimated USD 186-233 million across investors including Allianz X, Kinnevik, Digicel Group, and Axiata Group, and was acquired by CapitalSG in October 2023.
Products & Services
BIMA Sehat
An all-in-one health insurance plan combining hospitalization cashback with round-the-clock teleconsultation access, including specialist care, discounted medicine and lab tests, and appointment booking.
Key Features
- Hospitalization cashback
- 24/7 teledoctor consultations, including specialist access
- Discounted medicine and lab tests
Target Users: Individual consumers in Pakistan
BIMA Family Telemedicine
A family-oriented telemedicine plan providing specialist access, unlimited consultations, doorstep medicine delivery, and home sample collection for lab tests.
Key Features
- Unlimited specialist teleconsultations
- Doorstep medicine delivery
- Home sample collection with lab discounts
Target Users: Families seeking bundled health management
Personal Accident Insurance
Accidental death and disability coverage with hospitalization cashback for accident-related claims, with protection amounts ranging from PKR 112,500 to PKR 3,125,000.
Key Features
- Accidental death coverage
- Disability coverage
- Hospitalization cashback for accident claims
Target Users: Individual consumers seeking low-cost accident protection
Bundle Insurance Products
Combined health and insurance coverage designed for affordability, including telecom-integrated packages distributed through a partnership with Jazz.
Key Features
- 24/7 teleconsultation access
- Lab and pharmacy discounts
- Home delivery of medicine
Target Users: Telecom subscribers and price-sensitive consumers
BHealthy
A health insurance product co-developed with job portal ROZEE.PK and launched in April 2022, offered across four plan tiers (Single, Joint, Family, Family Plus).
Key Features
- Unlimited specialist teleconsultations
- Tailored medical insurance packages by plan tier
- Distribution through ROZEE.PK's salaried-professional user base
Target Users: Salaried professionals sourced through ROZEE.PK
At a Glance
- Founded
- 2010
- Headquarters
- Lahore, Pakistan
- Employees
- 1000+
- Funding
- Acquired
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Microinsurance Mobile-First Distribution
- Insurance Verticals
- Life & Annuity Health
- Target Customers
- Consumers
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Last updated: 2026-08-12