Segura

AI-powered insurance distribution infrastructure for brokers and carriers in Latin America

Distribution & Sales Growth Seed

Overview

Segura is a distribution and sales technology platform for insurance brokers and carriers in Brazil. Founded in 2024 and based in Sao Paulo, the company operates an AI-powered infrastructure layer that connects brokers to multiple insurance carriers, enabling policy quoting, management, renewals, and billing through a single platform integrated with WhatsApp.

The core product is Helena, an AI assistant embedded in WhatsApp that allows brokers to manage customer interactions, interpret policy data, and handle renewals without leaving the messaging channel. The platform connects to 7+ Brazilian insurance carriers via direct API integrations and draws on SUSEP regulatory data to support compliant, consultative sales workflows. Deployment is SaaS with the platform provided free to brokers and revenue generated through a transaction-based take rate with insurers.

Segura reached 3,000+ active brokerage firms while operating in stealth, without paid marketing. In April 2026 the company raised a R$45M (approximately USD 8M) seed round co-led by Andreessen Horowitz (a16z) and Kaszek, with participation from Big_Bets and notable angel investors from the insurance and fintech sectors. The company is targeting 10,000+ brokerage firms by end of 2026.

Products & Services

Helena AI Assistant

Helena is an AI assistant integrated with WhatsApp that helps insurance brokers manage customer portfolios, quote and compare products, and handle renewals. The assistant accesses SUSEP regulatory data and carrier information to support broker workflows directly within the WhatsApp interface.

Key Features

Policy data interpretation and clause explanation
Guided renewals and policy management
Insurance product comparison across 7+ carriers
SUSEP regulatory data and carrier information access
Automated policy import and anniversary reminders
Quote structuring and comparison

Target Users: Insurance brokers in Brazil

Portfolio Management Portal

A web-based portal for brokers to manage customer portfolios and carrier integrations. Supports portfolio tracking, client interaction history, and documentation alongside the Helena AI channel.

Key Features

Portfolio management and client history
Multi-carrier integration management (7+ carriers)
Training materials and support documentation
Data enrichment services

Target Users: Insurance brokers managing multiple carriers and customers

At a Glance

Founded: 2024
Headquarters: Sao Paulo, Brazil
Employees: 11-50
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Broker Management AI-Powered Sales Tools WhatsApp Integration
Insurance Verticals: P&C Personal P&C Commercial
Target Customers: Brokers, Carriers