Samlino

Denmark's insurance and financial products comparison platform

Distribution & Sales Established Series A

Overview

Samlino is a consumer-facing insurance and financial products comparison platform serving the Danish market. The platform allows consumers to compare quotes from 25+ insurance companies across car, home, and travel insurance lines, as well as financial products including personal loans, broadband, mobile subscriptions, unemployment insurance, and electricity providers. The service is free to consumers; revenue is generated through referral partnerships with insurance carriers and financial services providers.

The platform integrates real-time data feeds from more than 25 insurance companies and additional financial services providers, enabling consumers to compare live quotes without contacting each provider individually. An AI assistant, trained on over 10 years of insurance data and 800,000+ user interactions, handles car insurance queries for users seeking guidance before selecting a product.

Founded in 2014 by Stefan Bruun and Kristian Pitzner Jorgensen, Samlino has helped over 160,000 customers and claims to have saved consumers a combined DKK 312 million. The company raised a USD 21.2M Series A in 2017 from backers including ACE & Company, PineBridge Investments, and SBI Group, with additional participation from notable angel investors.

Products & Services

Insurance Comparison (Forsikring)

Enables consumers to compare insurance quotes from 25+ Danish insurers across car, home, and travel insurance lines. Features an AI assistant for car insurance queries drawing on 10+ years of insurance expertise and 800,000+ user data points.

Key Features

Real-time quote retrieval from 25+ insurers
Car, home, and travel insurance comparison
AI-assisted guidance for product selection

Target Users: Danish consumers shopping for personal insurance

Personal Finance Comparison (Lan & Okonomi)

Provides comparison tools for personal loans, consolidation loans, and unemployment insurance (a-kasse). Staffed by product specialists to assist users through loan and benefits selection.

Key Features

Personal loan and consolidation loan comparison
Unemployment insurance comparison (a-kasse)
Specialist advisor support

Target Users: Danish consumers seeking loans or employment benefits

Utility & Subscription Comparison

Compares broadband, mobile subscriptions, electricity providers, and streaming services, extending the platform beyond insurance into broader household cost optimization.