Safe-Guard Products International
The leading provider of branded vehicle protection products for automotive, RV, marine, and powersports industries.
Overview
Safe-Guard Products International is the leading provider of branded vehicle protection products for the automotive, RV, marine, and motorcycle/powersports industries. Founded in 1992 and headquartered in Atlanta, Georgia, Safe-Guard has evolved from a traditional third-party administrator into a comprehensive Protection Products Platform that administers coverage programs on behalf of OEM manufacturers, dealer groups, and financial institutions. The company protects more than 40 million customers across North America and serves hundreds of the world's top OEM brands and thousands of dealerships.
Safe-Guard's platform delivers 11+ vehicle protection products across multiple vehicle categories, including vehicle service contracts, GAP insurance, tire-and-wheel protection, and dedicated Electric Vehicle (EV) coverage launched in 2021. The company operates across the U.S. and Canada, with the Canadian market served since 2001 and now protecting 260,000+ Canadian customers.
In July 2024, Safe-Guard received a majority investment from Hellman and Friedman, one of the world's largest private equity firms, with existing investor Stone Point Capital continuing as a partner. The company is led by President and CEO David Pryor, with Randy Barkowitz serving as Executive Chairman.
Products & Services
Vehicle Service Protection
Comprehensive service contract coverage programs for new and used vehicles, including a Certified Pre-Owned VSP product tailored for CPO dealer programs.
Key Features
- Contract administration and claims processing
- OEM-branded program delivery
- Multi-vehicle category support (auto, RV, marine, powersports)
Target Users: Automotive dealerships, OEM manufacturer networks
Guaranteed Asset Protection (GAP)
GAP insurance coverage that protects vehicle buyers from the financial gap between insurance settlement and loan balance in the event of a total loss.
Key Features
- Embedded into dealer financing workflows
- Financial institution partnerships
- Available across auto, RV, and marine segments
Target Users: Automotive dealers, financial institutions
Tire and Wheel Protection
Coverage programs for tire and wheel damage, protecting consumers from the cost of road hazard damage.
Key Features
- Tire and wheel replacement coverage
- Separate tire-only protection option
- Bundled or standalone product offering
Target Users: Automotive dealerships, dealer groups
Lease Protection Products
Lease-end protection and excess wear-and-tear coverage to limit consumer liability at lease return.
Key Features
- Covers dents, scratches, and excess mileage charges
- Designed for OEM captive finance and dealer leasing programs
Target Users: OEM manufacturer networks, captive finance companies
Electric Vehicle (EV) Protection
Dedicated coverage products for EV owners addressing battery, charging, and EV-specific components (launched 2021).
Key Features
- EV-specific service contract coverage
- Battery system and charging infrastructure coverage
- Purpose-built for new EV ownership segments
Target Users: EV-focused dealerships, OEM brands
Additional Protection Products
Key Features
- Prepaid Maintenance / Precision Care - Scheduled maintenance coverage plans
- Dent Protection - Paintless dent repair coverage
- Windshield Protection - Glass repair and replacement coverage
- Key Protection - Vehicle key replacement coverage
- Appearance Protection - Surface protection plans
- Roadside Assistance - Emergency roadside support
At a Glance
- Founded
- 1992
- Headquarters
- Atlanta, Georgia
- Employees
- 501-1000
- Funding
- PE-Backed
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Finance and Insurance (F&I) Products Vehicle Service Contracts GAP Insurance Protection Product Administration
- Insurance Verticals
- Specialty/E&S P&C Personal
- Target Customers
- Carriers, TPAs, Agents/Agencies
Customers
- Chevrolet
- Cadillac
- Buick
- BMW
- Audi
- Ford
- Toyota
- Honda
- Nissan
- Porsche
- Mercedes-Benz
- Lexus
- CarMax
- AutoNation
- Penske Automotive
- MarineMax
- Camping World
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Last updated: 2026-06-05