Quility

Where insurtech meets human connection.

Distribution & Sales Growth PE-Backed

Overview

Quility is a life insurance distribution technology platform and holding company serving independent insurance agents and agencies across the United States. The company builds proprietary SaaS tools that automate the insurance sales lifecycle -- from lead management and quoting through digital application and policy placement -- and partners with over 80 carriers to offer life insurance products through its agent network.

The platform centers on two main products: Switchboard, a task management and client engagement system for agent workflow automation, and Navigator, a digital life insurance fulfillment marketplace that supports instant-issue applications with real-time underwriting for term, whole life, and IUL products. Quility has co-developed exclusive digital insurance products with carrier partners including Banner Life, SBLI, Foresters Financial, American Amicable, and United Home Life, accessible only through the Navigator platform. In August 2024 the company acquired Ninja Technologies LLC, whose marketing and communication automations were integrated into the Switchboard Funnel platform.

Quility operates two distribution channels: Symmetry Financial Group (SFG), an independent marketing organization with 6,000+ licensed agents across all 50 states, and Quility B2B, a wholesale and affinity distribution arm. The company reported protecting more than one million families as of February 2025. F&G Annuities & Life made a significant minority investment in August 2023. Quility was named InsurTech Company of the Year in both the 2024 US FinTech Awards and the 2026 FinTech Breakthrough Awards.

Products & Services

Switchboard

Quility's flagship task management and client engagement platform. Automates the insurance sales lifecycle through lead nurturing, marketing automation, performance analytics, and daily workflow tools for agents.

Key Features

Lead nurturing and multi-channel client outreach
Marketing automation and communication workflows
Performance analytics and reporting dashboards

Target Users: Independent insurance agents and agencies

Switchboard Funnel

An all-in-one sales enablement platform launched in September 2024, incorporating technology from the Ninja Technologies acquisition. Combines lead nurturing, product recommendations, quoting, and policy placement in a single interface.

Key Features

End-to-end agent workflow in a unified interface
Integrated marketing and communication automations (Ninja acquisition)
Digital lead-to-placement pipeline

Target Users: Independent agents seeking a single platform for their full sales process

Navigator

Quility's end-to-end life insurance fulfillment marketplace. Identifies optimal digital products for each client, supports in-platform applications with digital pre-underwriting, and provides intelligent quoting across term, whole life, and IUL product types. Launched July 2023.

Key Features

Digital pre-underwriting with instant-issue carrier integrations
Access to Quility-exclusive proprietary insurance products
Quoting across multiple product types and carriers

Target Users: Independent agents placing life insurance policies digitally

Quility HQ

A centralized agency management hub providing management tools, training resources, policy tracking, carrier access, and performance analytics for agencies scaling their operations.

Key Features

Policy tracking (submitted, pending, placed)
Training resources and carrier resource library
Back-office support and performance analytics

Target Users: Agency principals and team managers

Quility Pathfinder

Interactive illustration software for comparing traditional life insurance products against IULs (Indexed Universal Life). Includes an infinite banking calculator.

Key Features

Side-by-side product illustration and comparison
Infinite banking tool
Client-facing education and presentation support

Target Users: Agents presenting complex policy options to clients

Quility B2B

A support program providing technology platform access, carrier partnerships, and business development resources for independent agents and new agencies entering the market.

Key Features

Access to Quility's SaaS platforms
Carrier partnership access
Onboarding and scaling resources for new agencies

Target Users: Independent agents and agency principals at early stages

At a Glance

Founded: 2020
Headquarters: Swannanoa, North Carolina, USA
Employees: 201-500
Funding: PE-Backed

Category & Focus

Category: Distribution & Sales
Subcategories: Agent Management Digital Fulfillment Sales Enablement Quote-to-Bind
Insurance Verticals: Life & Annuity
Target Customers: Agents/Agencies, Carriers