Overview
Pula is an agricultural insurance technology platform for smallholder farmers, governments, and agribusinesses operating across Africa, Asia, and Latin America. The company designs and delivers parametric insurance products -- primarily area yield index insurance -- using satellite remote sensing, machine learning, and automated claims processing to protect subsistence and smallholder farmers against climate-related crop losses.
Its core technology stack includes a proprietary Digital Actuary Platform for product design and pricing, mobile-based farmer registration, remote sensing data integration, and end-to-end automated claims settlement. Insurance products are underwritten by partner carriers and reinsurers, and distributed through government input voucher schemes, credit programs, and agribusiness supply chains. Pula does not carry insurance risk itself; it provides the technology, data science, and program design infrastructure that enables its distribution and insurance partners to serve smallholder markets.
Founded in 2015 by Rose Goslinga and Thomas Njeru, Pula has insured 20.1 million farmers across 22 countries, triggered USD 133.9 million in total claim payouts to 2.8 million farmers, and works with 112 insurance and reinsurance partners. The company raised USD 20M in a 2024 Series B led by BlueOrchard, bringing total funding to USD 27M.
Products & Services
Area Yield Index Insurance
Pula's flagship product protects smallholder farmers against crop yield shortfalls caused by climate events such as drought or flooding. Coverage is triggered parametrically when actual area yields fall below a historical benchmark threshold, eliminating individual farm inspections and reducing claims processing costs. The product is embedded in government input voucher programs, credit schemes, and agricultural supply chains.
Key Features
- Parametric trigger based on area-level yield benchmarks from historical data
- Automated payout disbursement -- no individual farm assessment required
- Integration with mobile farmer registration and government subsidy systems
- Customizable product design per geography and crop type via Digital Actuary Platform
Target Users: Governments, carriers, reinsurers, agribusinesses
Hybrid Livestock Insurance
A livestock insurance product piloted in Nigeria and planned for expansion to Kenya and other markets. Uses a hybrid index-based model combining multiple data sources to assess livestock mortality risk and trigger payouts without requiring individual animal inspection.
Key Features
- Index-based trigger model combining satellite and ground-truth data
- Automated claims settlement
- Designed for smallholder herders in Sub-Saharan Africa
Target Users: Carriers, governments, smallholder livestock farmers
Digital Actuary Platform
Pula's proprietary platform enabling end-to-end design, pricing, and management of agricultural insurance products. Incorporates historical weather pattern databases, area yield databases, and climate event frequency data to customize products for specific geographies and crops. Manages distribution, claims processing, payout disbursement, and farmer registration.
Key Features
- Historical climate and yield data for product design and actuarial pricing
- Remote sensing and satellite data integration
- End-to-end program management from enrollment to payout
- Mobile-based farmer registration at scale
Target Users: Insurance carriers, reinsurers, governments, NGOs
Pula Xcelerator
An accelerator program launched in 2025 for agriculture, insurance, financial services, and technology companies with USD 500K or more in annual revenue. Participants access Pula's distribution network, technology infrastructure, and market expertise to scale in emerging markets.
Key Features
- Access to Pula's 70+ distribution partner network
- Capital-light scaling model for high-growth companies
- Focus on agricultural and financial inclusion sectors
Target Users: Agriculture-adjacent startups and growth-stage companies
Data and Advisory Services
Pula builds and maintains farmer productivity databases and provides data science advisory services to governments and agribusinesses. Clients use this data to understand smallholder farmer behavior, climate risk exposure, and insurance market opportunity in emerging markets.
Key Features
- Proprietary smallholder farmer productivity databases
- Climate risk analysis and modeling for agricultural portfolios
- Policy advisory for national agricultural insurance scheme design
Target Users: Governments, development finance institutions, agribusinesses
At a Glance
- Founded
- 2015
- Headquarters
- Nairobi, Kenya
- Employees
- 51-200
- Funding
- Series B
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Parametric Insurance Agricultural Insurance Index Insurance
- Insurance Verticals
- Specialty/E&S
- Target Customers
- Carriers, Consumers
Customers
- Government of Uganda
- Government of Botswana
- Government of Ethiopia
- Government of Mozambique
- Government of Kenya
- Government of Zambia
- Government of Benin
- World Food Programme (WFP)
- Bayer Foundation
Similar Companies
-
RRe-Sure Inc.On-demand, embedded, and parametric insurance solutions powered by blockchain and API-first technology.
-
PulsOn-demand home services and home warranty platform connecting homeowners with expert technicians nationwide. -
RRainwalk TechnologyWhite-label pet insurance technology for embedded distribution
-
PracticeProtectionDentist-owned malpractice insurance built to prevent, protect, and reward dental professionals. -
Porch GroupHomeowners insurance and vertical software platform powered by proprietary home data -
PonchoPoncho guarantees satisfaction, rain or shine.
Last updated: 2026-06-05