Protect4Less

Subscription-based device protection for consumer electronics and home appliances

Specialty Solutions Growth Seed

Overview

Protect4Less is a device protection insurtech platform offering subscription-based coverage plans for consumer electronics and home appliances. Operated under ZH Middle East DMCC in the UAE with additional offices in the Cayman Islands, Kenya, and India, the company distributes through direct-to-consumer channels and B2B partnerships with telecom operators and retail electronics chains across 32 countries.

The platform covers mobile phones, tablets, laptops, accessories, televisions, and household appliances against accidental damage, mechanical and electrical failures, and theft by forced entry. Plans are managed online through a web portal and iOS mobile app, with claims processed within 24 hours and pickup-and-drop-off service at over 40,000 locations. Insurance risk is backed by A-rated reinsurers including Arch Re and NGI.

Protect4Less has grown to cover over 220,000 devices and serve approximately 200,000 customers. B2B channel partners include telecom operators e& (formerly Etisalat) and Ooredoo, and retail chains Noon, iStyle, and Jumbo Electronics. The company raised USD 1M in a 2021 seed round from family offices and private investors.

Products & Services

Device Protection Plans

Subscription-based protection plans for consumer electronics and home appliances covering accidental damage, mechanical/electrical failures, and theft by forced entry for up to two years.

Key Features

Coverage for mobile phones, tablets, laptops, TVs, and home appliances
Free pickup and drop-off service at 40,000+ service locations worldwide
Online claim submission with 24-hour approval
Flexible plan management: upgrade, downgrade, or cancel at any time

Target Users: Individual consumers, telecom operator subscribers, retail electronics buyers

B2B Partnership Program

White-label and co-branded device protection programs for telecom operators, retail chains, and educational institutions enabling partner-distributed warranty and protection products.

Key Features

Partner-distributed protection plans through telecom and retail channels
Multi-device and multi-country coverage configurations
Student and educational institution programs
Backed by A-rated reinsurers (Arch Re, NGI, Boubyan-Takaful, Dhofar Insurance)

Target Users: Telecom operators, retail electronics chains, educational institutions

At a Glance

Founded: 2019
Headquarters: Dubai, UAE
Employees: 11-50
Funding: Seed

Category & Focus

Category: Specialty Solutions
Subcategories: Device Protection Embedded Insurance Consumer Insurance Technology
Insurance Verticals: Specialty/E&S P&C Personal
Target Customers: Consumers, Carriers, Brokers