Planium

Nos temos o plano -- Brazil's digital health insurance marketplace

Distribution & Sales Established Bootstrapped

Overview

Planium is a digital health insurance marketplace and distribution platform serving operators, brokers, and healthcare providers in Brazil. The platform connects buyers and sellers in Brazil's private health insurance market, enabling personalized offer generation and fully digital enrollment processes.

The platform delivers end-to-end transaction processing for health insurance distribution, integrating with operators, administrators, cooperatives, insurers, and healthcare providers. Planium handles over 100,000 monthly transactions and maintains compatibility with ANS (National Supplementary Health Agency) regulatory requirements, CRM/CRO, and Procon standards. The platform supports data encryption and individual password security under LGPD (Brazil's data protection law).

Founded in 2009 by Danilo Meth and Fernando Vieira, Planium has grown to partner with over 100 health corporations across Brazil. In 2023, the company ranked 2nd in the fintech category and 18th overall in the 100 Open Startups ranking, a prominent Brazilian startup evaluation program.

Products & Services

Digital Health Insurance Marketplace

Planium's core platform connects insurers, brokers, and buyers in Brazil's supplementary health market. The platform supports personalized offer generation targeting different customer segments and demographics, with a fully digital process from quote to enrollment.

Key Features

Personalized insurance offer generation based on individual or group profiles
End-to-end digital enrollment flow for operators and brokers
Multi-stakeholder integration connecting operators, brokers, providers, and end-customers
Processes over 100,000 monthly transactions

Target Users: Health insurance operators, brokers, and corporate buyers in Brazil

Planium Radar

A product innovation introduced in 2025 expanding Planium's data and analytics capabilities for the Brazilian health insurance market.

Target Users: Health insurance operators and administrators

At a Glance

Founded: 2009
Headquarters: Rio de Janeiro, Brazil
Employees: 51-200
Funding: Bootstrapped

Category & Focus

Category: Distribution & Sales
Subcategories: Digital marketplace quote-to-enroll offer personalization
Insurance Verticals: Health
Target Customers: Carriers, Brokers, Agents/Agencies

Customers

Hapvida Notre Dame
Sami
Amil
Unimed
OncoClinicas
Golden Cross
Qualicorp

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Last updated: 2026-06-25