Picsel
End-to-end agricultural insurance platform for carriers, powered by satellite imagery and AI
Overview
Picsel is a crop insurance technology platform for insurance carriers, operating in the Brazilian agricultural insurance market. The company provides an end-to-end SaaS solution that digitalizes the full agricultural insurance lifecycle from policy creation through claims settlement, leveraging remote sensing, agrometeorology, artificial intelligence, and big data analytics.
The platform consists of three integrated modules: a quotation and contracting module for rapid policy creation, a monitoring module that uses satellite imagery and climate data for continuous tracking of insured agricultural areas, and a digital claims management module with AI-driven claims regulation. The platform is delivered as a cloud-based SaaS solution built on AWS, with API capabilities for integration with carrier systems.
Founded in 2020 and headquartered in Piracicaba, Sao Paulo, Picsel raised a Series A of BRL 5M (approximately USD 870K) led by Arar Capital in February 2025, following a USD 814K pre-seed from Poli Angels Group in 2024. The company also operates Agrimutual Seguros, a regulated insurance subsidiary that participated in SUSEPs Regulatory Sandbox. Picsel positions itself as the first Brazilian insurtech focused entirely on agricultural insurance.
Products & Services
Quotation & Contracting (QC Module)
A digital policy creation tool that enables insurance carriers to configure and deploy customizable agricultural insurance products in a rapid, automated workflow, replacing traditional manual policy-writing processes.
Key Features
- Customizable agricultural insurance product configuration
- Rapid policy creation and deployment
- Digital quotation workflow for rural producers
Target Users: Insurance carriers operating in the agricultural segment
Monitoring (MON Module)
A remote sensing and risk monitoring module that uses satellite imagery combined with climate and agronomic data to continuously track insured agricultural areas and support real-time portfolio risk management.
Key Features
- Satellite imagery integration for insured area tracking
- Climate data feeds for crop risk assessment
- Portfolio-level monitoring and risk dashboards
Target Users: Insurance carriers managing agricultural insurance portfolios
Claims Management
A digital claims processing module with automated claims regulation mechanisms, using predictive models and AI to improve accuracy and reduce cycle times in agricultural claims adjustment.
Key Features
- Digital FNOL and claims intake
- AI-based claims regulation and automated adjustment
- Predictive models for loss estimation
Target Users: Insurance carriers handling crop and rural insurance claims
At a Glance
- Founded
- 2020
- Headquarters
- Piracicaba, Sao Paulo, Brazil
- Employees
- 11-50
- Funding
- Series A
Category & Focus
- Category
- Underwriting & Risk
- Subcategories
- Agricultural insurance platform Policy administration Claims automation Remote sensing and monitoring
- Insurance Verticals
- Specialty/E&S
- Target Customers
- Carriers
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Last updated: 2026-06-15