Pensionera
Digital pension marketplace for consolidating and optimizing pension savings in Sweden
Overview
Pensionera is a digital pension marketplace and financial advisory platform serving Swedish individuals and employers in the retirement savings and insurance sector. The platform consolidates pension holdings across multiple providers and delivers transparency into retirement planning for both private and occupational pension holders.
The company offers a web and mobile application where users can view all pension accounts in one place, receive personalized fund recommendations, and switch pension holdings through a streamlined process. Licensed financial advisors support users with retirement planning guidance and portfolio allocation. Pensionera has also expanded into insurance products including life, home, and car insurance, and offers B2B advisory services for companies managing occupational pension programs.
Since launch, Pensionera has grown to serve over 50,000 customers and reported revenue of USD 35.2M in 2024. The company operates under the supervision of the Swedish Financial Supervisory Authority (Finansinspektionen) and its advisors hold certifications from SFM and InsureSec.
Products & Services
Pension Aggregation Platform
A consolidated dashboard showing all pension holdings across multiple Swedish providers, enabling users to track performance and receive personalized optimization recommendations.
Key Features
- Multi-provider pension consolidation
- Performance tracking and alerts
- Personalized fund recommendations
Target Users: Individual consumers managing multiple pension accounts
Pension Advisory Services
Licensed financial advisors provide personalized guidance on retirement planning, fund allocation, and portfolio management. Advisors comply with SFM and InsureSec certification standards.
Key Features
- Personalized retirement planning guidance
- Fund allocation recommendations
- Ongoing portfolio monitoring
Target Users: Individuals seeking guided retirement planning
Insurance Products
Brokerage and direct insurance products including life, home, and car insurance, delivered through the Pensionera platform and the liv.pensionera.se sub-brand.
Key Features
- Life insurance via liv.pensionera.se
- Home and car insurance (launched 2024)
- Security insurance products
Target Users: Existing pension customers seeking bundled insurance coverage
Corporate Pension Advisory
B2B services for employers managing occupational pension programs and employee benefits.
Key Features
- Occupational pension management
- Employee benefits consulting
- Regulatory compliance support
Target Users: Swedish employers and HR departments
At a Glance
- Founded
- 2013
- Headquarters
- Stockholm, Sweden
- Employees
- 51-200
- Funding
- Series A
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital marketplace pension advisory insurance brokerage
- Insurance Verticals
- Life & Annuity P&C Personal Group Benefits
- Target Customers
- Consumers, Employers
Links
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Last updated: 2026-06-22