Overview
Pawp is a digital pet health platform founded in 2020 by Marc Atiyeh that delivers 24/7 veterinary telemedicine services through an affordable subscription model. The company provides unlimited on-demand access to licensed veterinary professionals -- including veterinarians, registered nurses, and certified technicians -- via text, video, and phone consultations, all for USD 99 per year.
Rather than positioning itself as traditional pet insurance, Pawp focuses on preventive care and accessibility, enabling pet owners to consult licensed vets instantly without costly emergency room visits. Membership includes unlimited telehealth consultations and a USD 3,000 annual emergency fund covering up to six pets (dogs and cats).
Pawp's mission centers on reducing economic euthanasia by making quality veterinary care affordable and universally accessible. With strategic partnerships including Walmart+ and a licensed insurance agent appointment through American Pet Insurance Company (a Trupanion subsidiary), Pawp is expanding beyond direct-to-consumer telehealth into broader distribution channels.
Products & Services
24/7 Instant Veterinary Care
On-demand consultations available round-the-clock via mobile app and web. Members text, video call, or phone with licensed veterinarians for triage, second opinions, treatment guidance, and follow-up care. Unlimited consultations included with membership.
Key Features
- Text, video, and phone consultations with licensed vets
- Available 24/7, 365 days a year
- No per-visit fees -- unlimited with membership
- iOS and Android apps plus web access
Target Users: Individual pet owners (dogs and cats)
Emergency Fund
A USD 3,000 annual emergency benefit covering up to six pets per membership. The fund helps offset costs of unexpected veterinary emergencies.
Key Features
- USD 3,000 per year per membership
- Covers up to 6 pets (dogs and cats)
- Included in USD 99/year membership
- Activated after telehealth consultation
Target Users: Pet owners facing unexpected veterinary emergencies
Guided Care Plans
Personalized health recommendations and actionable treatment plans developed during telehealth consultations. The platform tracks care history and supports ongoing management of chronic conditions.
Key Features
- Personalized health recommendations
- Care history tracking
- Chronic condition management support
Target Users: Pet owners seeking ongoing health management
Pharmacy Services
Prescription and pharmacy services available through the platform, supporting follow-through on treatment plans recommended during consultations.
Target Users: Pet owners needing medications following consultations
At a Glance
- Founded
- 2020
- Headquarters
- New York, New York, USA
- Employees
- 51-200
- Funding
- Series A
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Pet Health Telehealth Veterinary On-Demand Emergency Pet Fund
- Insurance Verticals
- Specialty/E&S
- Target Customers
- Consumers
Customers
- Walmart+ members (via strategic partnership -- one year free Pawp access)
- Individual pet owners across the United States
Links
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Last updated: 2026-04-08