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Pacific Wealth Solutions

AI-powered life insurance platform for automated underwriting and direct-to-consumer policy access

Underwriting & Risk Startup Seed
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Overview

Pacific Wealth Solutions is a life insurance technology platform for consumers and independent agents, focused on automating underwriting and enabling direct-to-consumer policy access. Headquartered in Irvine, California, the company serves both retail consumers and high-net-worth individuals seeking large coverage amounts, with a multi-lingual team supporting English, Traditional Chinese, and Simplified Chinese.

The platform combines a proprietary financial algorithm with AI to analyze life insurance products across multiple carriers. Clients can compare policies side by side, submit applications electronically, sync medical records, and receive AI-generated coverage recommendations. The system supports e-signature, multi-carrier application submission, and integration with the iLife digital insurance platform, available at pws.ilife.tech.

Founded in 2017 by CEO Nelson Lee, Pacific Wealth Solutions raised a Seed round in March 2021 (under USD 5M). The company partners with MassMutual (AA+ rated) as the underwriter for its no-exam Coverpath product, and works with additional top-rated US carriers for its multi-carrier comparison and application tools.

Products & Services

iLife

A digital insurance platform offering instant product customization and side-by-side carrier comparisons. Available at pws.ilife.tech, iLife enables consumers to compare life insurance policies from multiple top-rated US carriers, submit applications with e-signature, and sync electronic medical records.

Key Features

  • Side-by-side policy comparisons across multiple carriers
  • Automated multi-carrier application submission with e-signature
  • Electronic medical records synchronization
  • Optional agent guidance

Target Users: Consumers, independent agents

Coverpath

A no-medical-exam life insurance product offering coverage up to USD 3 million. Underwritten by MassMutual (AA+ credit rating), Coverpath is available for both term and permanent life insurance policies, featuring instant processing.

Key Features

  • No medical exam required for coverage up to USD 3M
  • Term and permanent life insurance options
  • Underwritten by MassMutual (AA+ rated)
  • Instant processing with optional agent support

Target Users: Consumers seeking simplified underwriting

Premium Financing

A structured financing solution for high-net-worth individuals with USD 5M or more in assets. Clients borrow from a bank to fund large life insurance coverage, generating tax-free income and supporting estate planning and liquidity preservation.

Key Features

  • Structured bank borrowing to fund large life insurance premiums
  • Designed for USD 5M+ asset holders
  • Supports estate planning and liquidity strategies
  • Jumbo coverage cases and international market focus

Target Users: High-net-worth individuals, international clients

Term Life Insurance

Standard term life coverage with multi-carrier comparisons and automated application submission through the platform.

Target Users: Consumers

Permanent Life Insurance

Whole life and universal life coverage solutions offered through the platform with carrier comparisons.

Target Users: Consumers, high-net-worth individuals

At a Glance

Founded
2017
Headquarters
Irvine, California, USA
Employees
11-50
Funding
Seed

Category & Focus

Category
Underwriting & Risk
Subcategories
Automated underwriting life insurance comparison direct-to-consumer platform
Insurance Verticals
Life & Annuity
Target Customers
Consumers, Agents/Agencies

Customers

  • High-net-worth individuals (USD 5M+ assets) utilizing premium financing
  • International and Chinese-speaking market clients

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Last updated: 2026-06-04