Orbina

AI orchestration platform automating insurance customer journeys and operational workflows

Claims Technology Startup Seed

Overview

Orbina is an AI orchestration platform for insurance carriers, agents, and brokers, automating customer-facing and operational workflows across digital channels. The platform coordinates multiple AI agents to handle First Notice of Loss (FNOL) intake, claims processing, policy changes, document handling, and renewal interactions without replacing insurance professionals.

The platform integrates with policy administration systems, claims platforms, and CRM tools via RESTful APIs, connecting conversations and transactions to live policy and claims data in real time. Orbina applies underwriting logic, SLA requirements, and regulatory constraints automatically, enabling insurers to route complex or sensitive cases to human teams while automating routine interactions.

Founded in December 2022 by CEO Dilara Kaplan, CMO Halil Gunes, and CTO Mert Delibalta, Orbina raised Seed funding from ENA Venture Capital in June 2025, with additional backing from Startupfon, Yapi Kredi FRWRD, HackZone Scale Up, and TEB Girisim Evi. The company is based in Istanbul, Turkey, and serves insurance as a primary vertical alongside e-commerce and manufacturing.

Products & Services

AI Orchestration Platform for Insurance

Orbina automates customer journeys and operational workflows for insurance companies through multi-agent AI orchestration. The platform connects digital insurance interactions to back-end policy, claims, and service data, applying business rules automatically and routing exceptions to human teams.

Key Features

FNOL automation across digital channels (web, mobile, chat, voice)
Claims processing orchestration with real-time policy and claims data integration
Policy change and renewal automation
Document intake, analysis, and routing
Intent understanding and context analysis with regulatory constraint enforcement

Target Users: Insurance carriers, brokers, and agents seeking to automate repetitive operational tasks while maintaining human oversight for complex cases

Enterprise AI Orchestration

Orbina extends its orchestration platform to additional enterprise verticals including e-commerce and manufacturing, providing workflow automation and customer journey management capabilities outside insurance.

Key Features

Multi-channel workflow execution (web, mobile, API, voice)
Role-based access controls and audit logging
PII masking and enterprise-grade security
Integration connectors for CRM, ERP, and service platforms

Target Users: Enterprise operations and customer experience teams

At a Glance

Founded: 2022
Headquarters: Istanbul, Turkey
Employees: 11-50
Funding: Seed

Category & Focus

Category: Claims Technology
Subcategories: FNOL Automation Claims Orchestration Workflow Automation AI Agents
Insurance Verticals: P&C Commercial P&C Personal Life & Annuity
Target Customers: Carriers, Brokers, Agents/Agencies